“Multicultural groups are becoming immune to blanket messages. They desire a personalised message with cultural relevance.” — Media Reach Advertising
Town Hall Symphony Hall’s recent work in Handsworth has been possible through collaboration. A partnership with Soho Road BID has resulted in poster campaigns along the high street, showcasing the artists from that area performing at the venues, and a partnership with Holyhead School has resulted in those same local artists delivering education workshops – one of which was featured on BBC Midlands today. As a result of these partnerships, conversations with other groups and individuals from the area are now beginning and an ambition to deliver a long-term provision.
Image and video courtesy of Richard Loftus, Town Hall Symphony Hall Birmingham