In our “Influence in Play” series, Mobius’ Influencer Team look at the value of online fandoms and social media content creators and the rise of User Generated Content in arts marketing and PR.
You can read the first instalment from Marketing Account Executive Juliet here, which explores authenticity in UGC.
This second blog, from Communications Assistant Eve, delves into the power of UGC in the world of theatre influencers and content creators.
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