Old and new can be a winning combination

It’s fair to say that print marketing, in all its forms, went out of favour when shiny new digital marketing arrived.
There have been many reports since, and indeed a spotlight on several high-profile brands, detailing the perils of putting all your marketing budget into a single marketing channel.

London + Culture Calling’s new thought piece reaffirms the benefits of developing an integrated plan for the modern marketer.

Read the full London + Culture Calling resource here.