Heritage Briefing #2: Are you making the most of SEO?

Heritage Creative’s second issue of Heritage Briefing explores how museums and heritage organisations can use SEO in order to attract more visitors, increase ticket and shop sales, and generally make the most of their website.

Harry O’Connor, Director of Heritage Creative, writes “My experience in both the heritage and private sectors informs me that SEO is indeed being underutilised by heritage and culture sectors and this briefing aims to address that by offering tools that you can use to improve your SEO ranking.”