Heritage Briefing #1: How are your using Social Media?

Heritage Creative’s first edition of Heritage Briefing focuses on social media. With Covid-19 meaning most cultural organisations and museums having to keep their doors closed, what we’re doing online has never been more important.

Plenty has been written about how to adapt visitor experiences to make them work online, so we thought we’d take a step back and remind ourselves of some of the more fundamental things that sometimes get overlooked. Chances are you’re dashing to put more resource into social media – but before you do, maybe now is a good time to review your approach?