Digital Leadership in the Arts – Building a Team

Made Media CEO, James Baggaley asks how should arts and cultural organisations build out their digital teams to make the best use of their strengths. This article suggests looking at the tasks of a digital team and categorising them as ‘fast-moving’ and ‘slow-moving’ with ‘tangible’ and ‘intangible’ outputs. Use this grid to decide what should be delivered in-house, what should be outsourced, and which skills need to be developed.

View resource