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Arts Marketing Association:

helping people who work in arts and culture reach more audiences

Providing Training, Resources and Networking to members and their organisations since 1993


Coronavirus (Covid-19)

As the situation develops and we find ourselves working in a new normal, we’ve pulled together free training and resources to help you find relevant information for the arts, culture and heritage sector.

The AMA is here to support you and our sector.

Arts Marketing Festival, 1-2 December 2020.

Thank you to everyone that joined us for the Arts Marketing Festival — you helped make it a huge success.

Couldn’t join us live? Catch up with the Access All Areas Pass — 21 recorded Festival sessions, plus access to exclusive resources and podcasts in the Learning Lounge.

Webinars & Workshops


Shared Ambition

This programme supports the development of new marketing, fundraising and audience strategies to ensure your organisation’s survival.

Audience Diversity Academy 

Experiment and learn to reach new audiences

Digital Lab 

Transform digital practice through intensive mentoring, workshops, and peer support.

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