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15th December 2017 Rebecca Moore

Improving Online Access Information #DMA

Freya Jewitt from South London Gallery shares her experience on the Digital Marketing Academy.

On the 28th of October the South London Gallery is hosting the first ever Making Routes Festival, a free and accessible weekend of arts and play taking place across south London. I’ve been using the festival as a deadline for improving the access information we share online and it’s also been an opportunity to put my accessible marketing research into practice on our website, e-marketing and Facebook advertising.

I wanted to highlight a few of the things I’ve learnt along the way that I’ve used to improve our digital content, and fed into things like the South London Gallery’s webpage style guide. A lot of it might sound really obvious but hopefully will highlight some helpful tools and resources.


  • You can use the WAVE chrome plugin to check how accessible your website is
  • It’s great to keep website text short, clear and to the point, you can use online tools to check the reading age of your website copy
  • When uploading videos try to add in subtitles and audio describe where possible
  • Flag up the resources you have and provide content in alternative formats for example large text versions of gallery guides or word docs as well as pdfs (as pdfs can’t be read by all screen readers.


  • Include photos of disabled visitors and use photos that show off your access provisions on site
  • Always alt-text images you post online so that screen readers can scan them
  • Don’t put text over images

Access information

  • Build a dedicated access page on your website and be up front about your facilities and flag up any potential obstacles by giving thorough information about accessible travel options and your building.
  • For some visitors it can be helpful to describe the experience on site so consider creating a Visual Story or Sensory Map.
  • Providing a named access person at your venue will encourage more people to get in touch if they need to
  • Ask disabled people and people with lived experience to be involved in the process of deciding what is included.


Helpful resources:

Wave Chrome plug-in

Readability Test

Reaching Disabled Audiences guide

Accessible Marketing Guide

5 ways to Connect online with disabled audiences

Access Information recommendations



Header Image courtesy of Puppet Theatre Scotland © Andy Caitlin – The Table – Blind Summit
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