Developed by Museums Development East Midlands (MDEM) and AMA in response to the needs identified in the MDEM Business Diagnostic, 21st Century Visitor Attractions helps museums become more audience-focused, resilient and successful.
The programme is designed to be led by a nominated member of staff, but a range of staff can take part, whether their role is dedicated to marketing or not.
Across 5 training days, the main contact is encouraged to bring 2 or more team members, to make sure the whole team is benefitting from the experience and committed to change. After each training day comes a period of implementation, with support from trainers to help troubleshoot and support.
Only 6 museums will be taking part in this programme ensuring that the experience is tailored to the needs of your organisation.