Image courtesy of Puppet Theatre Scotland © Andy Caitlin The Logic of Movement Stephen Mottram
What is it about?
What would happen if your organisation brought its marketing and fundraising functions closer together?
In 2017 the AMA launched the flagship programme, Shared Ambition — fundraising and marketing together, in partnership with Baker Richards, as part of the Arts Fundraising & Philanthropy programme.
In this session, hear about the experiences of two of the participating organisations. They’ll share insights into the challenges they encountered and the success they’ve experienced as a result.
What will I gain?
1) Insight into two organisations’ experiences of aligning marketing and fundraising, before and after taking part in Shared Ambition
2) An understanding of how making change can happen at different levels in organisations
3) A different perspective on how your own organisation works
Who is it for?
Those who have a decision-making role and are interested in making change within their organisation.
Sarah Ogle | Marketing and Communications Director | Liverpool Everyman & Playhouse
Rowena Dean | Deputy Director of Development | National Museums Liverpool
Lorna Clayton-Rawle | Fundraising Manager | The Tetley, Leeds
AMA conference 2018 — The Power of Play