Image courtesy of Chichester Festival Theatre © Johan Persson — Chichester Festival Youth Theatre’s promenade production of GRIMM TALES, Cass Sculpture Foundation
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What is it about?
What is patron loyalty and why does it matter?
In this session, you’ll learn how leading UK organisations are growing revenue and sustainability through the implementation of strategic patron loyalty plans. Christina will share multiple case studies of organisations who have taken a holistic approach to deepening engagement with patrons and the impact they’re seeing as a result.
What will I gain?
1) Learn how to define and measure patron loyalty
2) Discover the impact retention plans and loyalty schemes have on building sustainable revenue
3) Take away real, practical examples and tactics you can implement at your organisation
Who is it for?
This session is for delegates looking to improve their patron loyalty.
Christina Hill | Senior Consultant | TRG Arts
Please Note: This Morning Briefing is sponsored by TRG Arts
TRG Arts is an international, data-driven consulting firm that teaches arts marketers, fundraisers and executive leaders a patron and loyalty-based approach to increasing sustainable revenue. Experts in the arts sector for more than 20 years, TRG Arts has gained a reputation for achieving results and working to build successful business models for non-profit and commercial arts organisations.
AMA conference 2018 — The Power of Play