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28th June 2018 Jemma Green

TRG Arts on the Impact of Loyalty — success stories of growth, retention and engagement

Image courtesy of Nottingham Playhouse © Gemma Leggett

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What is it about?

What is patron loyalty and why does it matter?

In this session, you’ll learn how leading UK organisations are growing revenue and sustainability through the implementation of strategic patron loyalty plans. Christina will share multiple case studies of organisations who have taken a holistic approach to deepening engagement with patrons and the impact they’re seeing as a result.

What will I gain?

1) Learn how to define and measure patron loyalty
2) Discover the impact retention plans and loyalty schemes have on building sustainable revenue
3) Take away real, practical examples and tactics you can implement at your organisation

Who is it for?

This session is for delegates looking to improve their patron loyalty.

Christina Hill | Senior Consultant | TRG Arts


Please Note: This Morning Briefing is sponsored by TRG Arts

TRG Arts is an international, data-driven consulting firm that teaches arts marketers, fundraisers and executive leaders a patron and loyalty-based approach to increasing sustainable revenue. Experts in the arts sector for more than 20 years, TRG Arts has gained a reputation for achieving results and working to build successful business models for non-profit and commercial arts organisations.

AMA conference 2018 — The Power of Play

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