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14th July 2015 Verity Sanderson

Stay Curious Speaker Spot: Thea King

Speaker blog post about their session at AMA conference 2015

Image of Thea King
Thea King answers our Speaker Spot questions about her session with Lucy Macnab, Co-Director of Ministry of Stories, Innovative storytelling to inspire potential donors. This breakout session forms part of our fundraising and development programme at this year’s conference.

Describe your conference session in less than 50 words:

We will share how we are working to create and sustain a family of individual donors using institutional marketing.

Discover how we tell stories about inspirational jellyfish and our young writers’ adventures to inspire audiences beyond our centre in Hoxton, London.

We will also be running one of our hands-on, creative writing workshops usually reserved for our Junior Ministers.

What are the top 3 things delegates will learn or take away from your conference session?

  1. An understanding of institutional marketing in action
  1. Key steps on how to start building a family of donors
  1. Storytelling inspiration

Why should delegates attend your session?

Be inspired by a small organisation telling big stories.

What are you looking forward to most at the AMA Conference?

We are most looking forward to meeting with lots of other arts professionals and hearing Alec Coles’ keynote.

Have we sparked your curiosity? Further details about this year’s sessions are available on our conference website.


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