Are you an AMA member? Please log in
15th February 2017 Laurie Kremer

Speaker Spot: Neon Kelly and Paul Willoughby #AMAcopywriting

Paul Willoughby, Co-founder and Executive Creative Director, and Neon Kelly, Senior Content Editor, at Human After All are speaking at Copywriting Day 2017 — Narrative Matters on Wednesday 1 March. In this Speaker Spot they give us a flavour of their session:

To us, a good story includes…
Seeds of thoughts that emotionally resonate, helping you look at your own life and work through new eyes.

Our session at Copywriting Day 2017 is about…
Key insights and from our three-year collaboration with BAFTA, followed by an exploration of the future of narrative and human-centred storytelling in marketing.

We want to share my story because…
We developed a great relationship with BAFTA over the course of three years’ FIlm, TV and Craft awards campaigns. We were uniquely positioned to convey the story of their brand to key audiences both above-the-line, through social media, and through all physical touchpoints on awards nights. This collaboration speaks to a way of approaching communications that we believe offers great value.

You’ll come away from our session with…
Ideas and tactics for working with a prestigious organisation, as well as a sense of trends in storytelling and marketing.

What we’re most looking forward to about the day is…
Learning from other stories, and applying those insights to our work.

Find out more about Paul and Neon’s session and book your place for Copywriting Day 2017 — Narrative Matters.

Save

Save

Save

Save

Save

Tagged: