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15th February 2017 Laurie Kremer

Speaker Spot: Kathryn Winter #AMAcopywriting

Kathryn Winter, Head of Digital at the Cogency, is speaking at Copywriting Day 2017 — Narrative Matters on Wednesday 1 March. In this Speaker Spot she gives you a flavour of her session:


To me, a good story includes…
A structure that gives the audience the freedom to decide how they want to react to it. Visual stimulus is an impactful way to create that structure. The audience may identify, empathise, appreciate or even disagree with the story but it will allow an honest and trustworthy response.

My session at Copywriting Day 2017 is about…

  • How visual content can be planned in advance and used to tell your story.
  • How to use social influencers to increase reach within your target audiences.
  • How to create a synchronised moment with partners and influencers.

I want to share my story because…
The artwork ‘We’re here because we’re here’ made a war that took place 100 years ago emotionally relevant to today’s society.  The lessons learnt during the development and implementation has since informed other projects.

You’ll come away from my session with…

  • Ways to harness the power of social conversation by planning written copy, imagery and film footage that can be applied to any budget.
  • What to look for in a social influencer.

What I’m most looking forward to about the day is…
Listening to a variety of projects and case studies that will inspire me to try different approaches in the future. Shared insights can be incredibly useful when working with small budgets that don’t give you the opportunity to experiment.

Find out more about Kathryn’s session and book your place for Copywriting Day 2017 — Narrative Matters.

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