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16th February 2017 Laurie Kremer

Speaker Spot: Claire Tomley #AMAcopywriting

Claire Tomley, Marketing Manager at Imperial War Museums, is speaking at Copywriting Day 2017 — Narrative Matters on Wednesday 1 March. In this Speaker Spot she gives you a flavour of her session:

To me, a good story includes…
a strong hook, point of reference and the ability to create a visual – strike the balance of these three elements and you have the power to evoke an emotional response. 

My session at Copywriting Day 2017 is about…
the power of storytelling as an effective marketing tool.

I want to share my story because…
a challenging ‘product’ to market can result in a creative outcome.

You’ll come away from my session with…
insight, and hopefully inspiration.

What I’m most looking forward to about the day is…
the opportunity to share ideas and learn from kindred marketers.

Find out more about Claire’s session and book your place for Copywriting Day 2017 — Narrative Matters.