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10th November 2017 sam@a-m-a.co.uk

Speaker Q&A #AMAKnowingYou

Ahead of our Digital Marketing Day we caught up with speakers Will Saunders, Jo Hunter, Selma Willcocks, Cherelle Cunningham and Kate Carter to ask them what they’re looking forward to and pick their brains for top tips, their must-have tools and what’s going to be the next big thing in digital…

What are you most looking forward to about Digital Marketing Day?

Headshot of Cherelle CunninghamBeing around fellow arts marketing professionals and hearing of some new innovative marketing practices.
Cherelle Cunningham

Headshot of Selma WillcocksFeeling re-energised by conversation & meeting interesting folk.
Selma Willcocks

Headshot of Kate CarterSharing the work of my team at the British Museum, which I am super proud of, and being inspired by others.
Kate Carter

Headshot of Jo HunterLoads of inspiring conversations.
Jo Hunter

What one piece of advice would you give organisations trying to get to know their audiences better?

Headshot of Cherelle CunninghamIf you are trying to know audiences, get serious about consistent community consultation (also ask your staff how they feel the site / organisation / gallery reflects them – this is a great way to establish how visitors see the site).
Cherelle Cunningham

Headshot of Jo HunterRemember they are people just like you… don’t think of them as ‘audiences’.
Jo Hunter

Headshot of Kate CarterBring together qualitative and quantitative insights. Quoting directly from visitors’ comments & reviews in internal reporting helps bring their voices to life.
Kate Carter

Headshot of Will SaundersJoin existing conversations, don’t try to start any.
Will Saunders

What (digital) tool could you not do without in your work?

Headshot of Jo HunterTrello all the way.
Jo Hunter

Headshot of Selma WillcocksSlack!
Selma Willcocks

Headshot of Kate CarterSlack for me too. Also WhatsApp and Hootsuite.
Kate Carter

Headshot of Will SaundersTwitter.
Will Saunders

What’s going to be the next big thing in digital?

Headshot of Jo HunterI hope online decision making tools like Loomio will help people engage people in decision making, not just consulting.
Jo Hunter

Headshot of Selma WillcocksDigital detoxing…
Selma Willcocks

Headshot of Kate CarterI’m very biased, but I’m going to say digital customer service (and the combination of human teams, chatbots & AI).
Kate Carter

Headshot of Will SaundersChina.
Will Saunders

And finally, what gets you through the day?

Headshot of Cherelle CunninghamTwitter and Instagram stories.
Cherelle Cunningham

Headshot of Selma WillcocksOur office dog Simba.
Selma Willcocks

Headshot of Kate CarterMy colleagues and our shared passion / sense of humour for what we do.
Kate Carter

Headshot of Will SaundersWunderlist & Skittles.
Will Saunders

Headshot of Jo HunterLove of course!
Jo Hunter

Our 11th Digital Marketing Day, #AMAKnowingYou takes place on 1 December at Barbican Centre, London.

Find out more about the programme and speakers and book your place.

 

Digital Marketing Day 2017; Getting To Know You is supported by:

Logo for Tessitura, networking sponsorLogo for Extensis, brand sponsorRed 61 logo - Digital partner