Are you an AMA member? Please log in

Thursday 1 February 2018, Birmingham Hippodrome

What would happen if your organisation brought its marketing and fundraising functions closer together?

In 2017 the AMA launched flagship programme Shared Ambition, in partnership with Baker Richards, as part of the Arts Fundraising & Philanthropy programme, to consider this very question and work with organisations already on this journey.

Now, following in-depth sector research and a residential programme attended by 12 participating organisations, we will be exploring and sharing the results at Shared Ambition — Findings and Outcomes.

Join us for a day of case studies and insightful sessions that will challenge and inspire your marketing and fundraising plans.

Fundraising and marketing together

Shared Ambition — fundraising and marketing together is our bespoke flagship programme for marketers and fundraisers working together in arts, culture and heritage organisations across England.

Through tailored training and expert-led facilitation, this exciting programme delves deep into the impact and challenges of marketers and fundraisers working together.

The pilot cohort are taking part in a programme that consists of three phases.
Read more about the selected participating organisations on the AMA Blog.

“Whilst there is evidence that marketing and development teams are working more closely together, there is a need to understand the motivations for this, the challenges in achieving this and the real impacts of this way of working.”
Cath Hume
CEO, AMA

“We hope that Shared Ambition — fundraising and marketing together will establish some guidance to share sector-wide about the considerable income generation opportunities that can emerge from better collaboration between marketing and fundraising teams.”
Michelle Wright
CEO, Cause4

“We’re excited to be delivering this programme in partnership with the AMA, helping fundraisers and marketers to deliver measurable impact for their organisations through collaboration, and sharing the findings with the sector.”
Debbie Richards
Director, Baker Richards

The programme

Phase 1 — review

A practice review to explore how marketers and fundraisers work together, the benefits of this approach and the challenges they face.

Phase 2 — residential

A bespoke 2.5 day residential programme based on the findings from Phase 1, to include:

  • Tools and frameworks and how best to use them to help shape thinking
  • High level training in effective organisational culture, latest strategic thinking and the role of fundraising and marketing in a resilient business model
  • Coaching from experienced facilitators

Phase 3 — follow up support

One-to-one Skype mentoring for marketers and fundraisers with one of the facilitators from the programme to help embed the learning from the residential.

Shared Ambition is managed by the AMA in partnership with Baker Richards as part of the Arts Fundraising and Philanthropy programme.

Arts Fundraising and Philanthrophy
Arts Council England Logo
Header image courtesy of Puppet Theatre Scotland © Andy Caitlin – The Logic of Movement – Stephen Mottram