Fundraising and marketing together
Shared Ambition — fundraising and marketing together is our bespoke flagship programme for marketers and fundraisers working together in arts, culture and heritage organisations across England.
Through tailored training and expert-led facilitation, this exciting programme delves deep into the impact and challenges of marketers and fundraisers working together.
The pilot cohort are taking part in a programme that consists of three phases.
Read more about the selected participating organisations on the AMA Blog.
“Whilst there is evidence that marketing and development teams are working more closely together, there is a need to understand the motivations for this, the challenges in achieving this and the real impacts of this way of working.”
“We hope that Shared Ambition — fundraising and marketing together will establish some guidance to share sector-wide about the considerable income generation opportunities that can emerge from better collaboration between marketing and fundraising teams.”
“We’re excited to be delivering this programme in partnership with the AMA, helping fundraisers and marketers to deliver measurable impact for their organisations through collaboration, and sharing the findings with the sector.”
Director, Baker Richards
Phase 1 — review
A practice review to explore how marketers and fundraisers work together, the benefits of this approach and the challenges they face.
Phase 2 — residential
A bespoke 2.5 day residential programme based on the findings from Phase 1, to include:
- Tools and frameworks and how best to use them to help shape thinking
- High level training in effective organisational culture, latest strategic thinking and the role of fundraising and marketing in a resilient business model
- Coaching from experienced facilitators
Phase 3 — follow up support
One-to-one Skype mentoring for marketers and fundraisers with one of the facilitators from the programme to help embed the learning from the residential.