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Shared Ambition

fundraising and marketing together

Fundraising and marketing together

Shared Ambition — fundraising and marketing together is our bespoke flagship programme for marketers and fundraisers working together in arts, culture and heritage organisations across England.

Through tailored training and expert-led facilitation, this exciting programme delves deep into the impact and challenges of marketers and fundraisers working together.

The pilot cohort of 26 participants from 13 organisations, selected from a large pool of applicants, will take part in three progamme phases which includes an intensive residential, mentoring and peer-to-peer learning. Read more about the selected participating organisations on the AMA Blog.

The culmination of the programme together sees a ‘Share the learning’ day take place in Birmingham in 2018. Join us to hear speakers and programme participants discuss their experience of aligning marketing and fundraising in their organisations.

Questions? Contact or phone 01223 578078

Shared Ambition is managed by the AMA in partnership with Baker Richards as part of the Arts Fundraising and Philanthropy programme.

“Whilst there is evidence that marketing and development teams are working more closely together, there is a need to understand the motivations for this, the challenges in achieving this and the real impacts of this way of working.”
Cath Hume

“We hope that Shared Ambition — fundraising and marketing together will establish some guidance to share sector-wide about the considerable income generation opportunities that can emerge from better collaboration between marketing and fundraising teams.”
Michelle Wright
CEO, Cause4

“We’re excited to be delivering this programme in partnership with the AMA, helping fundraisers and marketers to deliver measurable impact for their organisations through collaboration, and sharing the findings with the sector.”
Debbie Richards
Director, Baker Richards

The programme

Phase 1 — review

Help shape the future of the sector by participating in our practice review to explore how marketers and fundraisers work together, the benefits of this approach and the challenges you face.

Phase 2 — residential

A bespoke 2.5 day residential programme based on the findings from Phase 1, for you and your colleague, to include:

  • Tools and frameworks and how best to use them to help shape your thinking
  • High level training in effective organisational culture, latest strategic thinking and the role of fundraising and marketing in a resilient business model
  • Coaching from experienced facilitators

Phase 3 — follow up support

One-to-one Skype mentoring for you and your colleague with one of the facilitators from the programme to help you embed the learning from the residential.

Sharing the learning

Interested in hearing from Shared Ambition participants and speakers about their experience of aligning marketing and fundraising? Join us for our ‘Sharing the learning’ day in Birmingham in 2018 (exact date tbc). Register your interest below to receive advanced notification.

Or if you’d like to share your own story about aligning your marketing and fundraising teams, please submit your idea.

A group of delegates standing outside on the grass chatting at AMA conference 2016
Arts Fundraising and Philanthrophy
Arts Council England Logo
Header image courtesy of Puppet Theatre Scotland © Andy Caitlin – The Logic of Movement – Stephen Mottram
Body image courtesy of People’s United © Ben Gold — Kindness Investigation Sensory System KISS from People United’s 10 Year Anniversary
AMA conference 2016 © AMA