Fundraising and marketing together
Shared Ambition — fundraising and marketing together is our bespoke flagship programme for marketers and fundraisers working together in arts, culture and heritage organisations across England.
Through tailored training and expert-led facilitation, this exciting programme delves deep into the impact and challenges of marketers and fundraisers working together.
The pilot cohort of 26 participants from 13 organisations, selected from a large pool of applicants, will take part in three progamme phases which includes an intensive residential, mentoring and peer-to-peer learning. Read more about the selected participating organisations on the AMA Blog.
The culmination of the programme together sees a ‘Share the learning’ day take place in Birmingham in 2018. Join us to hear speakers and programme participants discuss their experience of aligning marketing and fundraising in their organisations.
Questions? Contact firstname.lastname@example.org or phone 01223 578078
“Whilst there is evidence that marketing and development teams are working more closely together, there is a need to understand the motivations for this, the challenges in achieving this and the real impacts of this way of working.”
“We hope that Shared Ambition — fundraising and marketing together will establish some guidance to share sector-wide about the considerable income generation opportunities that can emerge from better collaboration between marketing and fundraising teams.”
“We’re excited to be delivering this programme in partnership with the AMA, helping fundraisers and marketers to deliver measurable impact for their organisations through collaboration, and sharing the findings with the sector.”
Director, Baker Richards
Phase 1 — review
Help shape the future of the sector by participating in our practice review to explore how marketers and fundraisers work together, the benefits of this approach and the challenges you face.
Phase 2 — residential
A bespoke 2.5 day residential programme based on the findings from Phase 1, for you and your colleague, to include:
- Tools and frameworks and how best to use them to help shape your thinking
- High level training in effective organisational culture, latest strategic thinking and the role of fundraising and marketing in a resilient business model
- Coaching from experienced facilitators
Phase 3 — follow up support
One-to-one Skype mentoring for you and your colleague with one of the facilitators from the programme to help you embed the learning from the residential.
Sharing the learning
Interested in hearing from Shared Ambition participants and speakers about their experience of aligning marketing and fundraising? Join us for our ‘Sharing the learning’ day in Birmingham in 2018 (exact date tbc). Register your interest below to receive advanced notification.
Or if you’d like to share your own story about aligning your marketing and fundraising teams, please submit your idea.