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2nd May 2018 Jemma Green

Putting Play at the Heart of your Brand

Appetite presents ‘The Bell’ by Periplum © Chris Patrick Photography 64

Book your AMA conference place here:                                                   

What is it about?

During his Keynote session, Tom will discuss how Play has always been an integral part of the giffgaff brand since its inception as a start up eight years ago. How Play as an approach can challenge and disrupt markets, as well as set your brand apart.

Tom will explore how a social brand can drive engagement and participation; how being a playful brand can benefit not only your marketing communications but also your company culture; how Play can challenge the status quo and become the catalyst for success and the position of advantage for any David vs. Goliath style situation.


 Tom Rainsford | Founder | giffgaff

AMA conference 2018 — The Power of Play

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