Appetite presents ‘The Bell’ by Periplum © Chris Patrick Photography 64
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What is it about?
During his Keynote session, Tom will discuss how Play has always been an integral part of the giffgaff brand since its inception as a start up eight years ago. How Play as an approach can challenge and disrupt markets, as well as set your brand apart.
Tom will explore how a social brand can drive engagement and participation; how being a playful brand can benefit not only your marketing communications but also your company culture; how Play can challenge the status quo and become the catalyst for success and the position of advantage for any David vs. Goliath style situation.
Tom Rainsford | Founder | giffgaff
AMA conference 2018 — The Power of Play