‘A guide to strategic marketing planning for arts organisation’
Author — Stephen Cashman
ISBN: 1 – 903315 – 06 – 9
This publication is an in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.
Originally commissioned by Arts Council England and published by the Arts Marketing Association, with the second edition supported by the Scottish Arts Council, it has a deliberately wide-ranging set of purposes. Including to enable readers to understand the basics of a creating a marketing strategy and to generate the ability, understanding and interest to create and implement a strategic marketing plan (SMP) for their own organisation.
Available in hard copy and E-format
Members – £10 plus P+P
Non Members – £15 plus P+P
Digital Copy – Free on Culture Hive