Image courtesy of The Shakespeare Birthplace Trust © Stewart Writtle — Matt Barnard performing as part of the 2017 Shakespeare’s birthday celebrations in Stratford-upon-Avon
What is it about?
Kieran Griffths directed the world’s first Minecraft Live experience, merging live theatre action with in-game play. Kieran’s aim was to bring together his traditional theatre-going audience with a predominantly younger, online audience.
Using YouTube influencers and other channels, hear how the Playhouse Theatre engaged and merged two very different audiences to create something new.
Kieran Griffiths | Creative Director | Playhouse Theatre, Derry
AMA conference 2018 — The Power of Play