Are you an AMA member? Please log in
15th May 2018 Jemma Green

Playcraft Live — merging the game and stage world

Image courtesy of The Shakespeare Birthplace Trust © Stewart Writtle — Matt Barnard performing as part of the 2017 Shakespeare’s birthday celebrations in Stratford-upon-Avon


What is it about?

Kieran Griffths directed the world’s first Minecraft Live experience, merging live theatre action with in-game play. Kieran’s aim was to bring together his traditional theatre-going audience with a predominantly younger, online audience.

Using YouTube influencers and other channels, hear how the Playhouse Theatre engaged and merged two very different audiences to create something new.



Kieran Griffiths | Creative Director | Playhouse Theatre, Derry

AMA conference 2018 — The Power of Play

Full event details

Full programme details