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8th June 2018 Jemma Green

Playcraft Live — merging the game and stage world

Image courtesy of Eureka! The National Children’s Museum digiPlaySpace (5)

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What is it about?

Kieran Griffths directed the world’s first Minecraft Live experience, merging live theatre action with in-game play. Kieran’s aim was to bring together his traditional theatre-going audience with a predominantly younger, online audience. Using YouTube influencers and other channels, hear how the Playhouse Theatre engaged and merged two very different audiences to create something new.

What will I gain?

1) Insight into blending real-world and online performances

2) Tips and advice for engaging audiences through influencer marketing

3) An understanding of how an audience engagement strategy can be merged with true artistic creativity

Who is it for?

This session is for managers and leaders who are looking for inspiration to help their organisation bring together different groups of audiences and/or use digital to better engage with young people.


Kieran Griffiths | Creative Director | Playhouse Theatre, Derry

AMA conference 2018 — The Power of Play

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