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15th May 2018 Jemma Green

PlayARK and Beyond — welcoming audiences through play

Image courtesy of Creative Foundation © Lou Johnson Photography — Normal? Festival of the Brain 2016, The Happiness

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What is it about?

Yello Brick use play to create engaging experiences for organisations and brands. They worked with the Wales Milliennium Centre to create playARK after Dark, creating activities that give people ‘permission’ to be in the WMC’s public spaces when the venue programme was ‘dark’.

Alison will discuss Yello Brick’s working processes and playful ethos and highlight how you can put their approach into practice to engage communities.

What will I gain?

1) Insights into how to put people at the heart of your story

2) Knowledge of creating relevant situations for your audiences to experience

3) Solid advice for engaging audiences through play and street games

Who is it for?

For strategic thinkers, managers and leaders, particularly of venues, who want to think differently and be inspired about new ways to engage communities within their spaces and outside of traditional programmes.

Alison John | Producer | Yello Brick


AMA conference 2018 — The Power of Play

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