Phil Woodford pursued a career in marketing and advertising after graduating from the London School of Economics. He initially promoted conferences for an engineering institute and then worked for a US direct-marketing business before becoming an agency copywriter and creative director. Since 2006, Phil has been providing training in copywriting and marketing communications via his business Here Comes The Cavalry Ltd, while also offering freelance creative support to design and advertising agencies. He is an Associate Lecturer at University of the Arts London, Professeur Référent at French business school Groupe INSEEC and a course director for the Chartered Institute of Marketing. Each week on London’s Colourful Radio, he co-hosts a show looking back at the week’s news – reflecting on both the serious and quirky stories that have made the headlines.
Phil will be speaking in the following AMA conference 2017 session:
Thinking bigger – adding value to your communications in a fast-changing landscape