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24th May 2017 Laurie Kremer

Leo Sharrock
The Audience Agency

Leo has more than 15 years’ experience helping cultural organisations to use insight derived from data to grow audiences and revenues. He is regularly asked to speak about the use of data in audience development and fundraising at events in both the UK and in Europe.

Leo played a key role in the development of The Audience Agency’s Audience Spectrum profiling tool, as well as the data platform that drives the Audience Finder programme. He has developed considerable knowledge and expertise in compiling and analysing diverse cultural datasets in order to tell the compelling narratives that they reveal.

His work on projects such as audience demand analyses and feasibility studies, for facilities like The Factory in Manchester, have involved the synthesis of diverse datasets to assess the levels and nature of demand for existing and proposed cultural provision. Recent work includes co-writing and co-editing the data sharing good practice guidance for the arts and cultural sector, commissioned by Arts Council England and in consultation with the Information Commissioners Office.

Leo is an English graduate with an MA in Shakespeare Studies from the University of Birmingham’s Shakespeare Institute in Stratford-upon-Avon.

Leo will be speaking at Digital Marketing Day 2018 — Future Now in London.

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