Jo Gordon has been an arts marketing professional for 18 years. She is currently Marketing & Sales Director for Northamptonshire Arts Management Trust, operating as part of the Strategic Management Team for Royal & Derngate, The Core at Corby Cube and Errol Flynn Filmhouse.
She previously ran her own freelance marketing agency with clients including the Royal Shakespeare Company, Theatre Royal Plymouth and Ambassador Theatre Group, also spending time overseas under contract to Creative New Zealand and the St James Theatre in Wellington. Prior to this, she worked for ATG for 6 years, finally as Marketing Manager at Milton Keynes Theatre.
She has worked in both the charitable and commercial sector and presented at theatre conferences on Organisational Strategy and Group Ticket Sales. She is a board member of Northamptonshire Community Foundation, was previously a board member of Anjali Dance Company and is currently an Arts Marketing Association Mentor.
Jo will be speaking in the following AMA conference 2017 session:
Re-think — changing business models to ensure future resilience