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16th August 2017 Bea Udeh

Fiona Sinclair, Lancaster Arts

Fiona Sinclair
Managing Director
Lancaster Arts

Fiona is Managing Director for Lancaster Arts at Lancaster University, a combined arts organisation which specialises in talent development and cross artform work. She leads operations at LA and is the music specialist on the team. Her interest in marketing began over 20 years ago, when considering why the classical music she was passionate about was seeing diminishing audiences. This led her into the dark arts of data analysis, audience profiling and branding, and whilst she’s not a trained marketeer, she is deeply committed to helping more people find and fall in love with the arts.