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8th April 2016 Verity Sanderson

Devon Smith
Measure Creative

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Devon Smith, Co-founder
Measure Creative
USA

Devon is the co-founder of Measure Creative, a 2-person digital studio based in Portland, Oregon that helps non-profit organisations understand their audiences and become better storytellers. We believe in balancing human-centred thinking with data-driven insights, and are currently working with clients such as Business for Social Responsibility, International Committee of the Red Cross, James Irvine Foundation, and Portland’s Center for the Arts. She was formerly the director of analytics at Threespot, with a portfolio of clients including the Barr Foundation, Bill and Melinda Gates Foundation, Ford’s Theatre, and the Smithsonian. Earlier in her career, Devon worked for Actors Theatre of Louisville, Corporation for Public Broadcasting, Roundabout Theatre Company, and the World Science Festival. She has been a featured speaker at dozens of arts and technology conferences across the US, UK, and Australia. Devon holds two bachelor degrees from the University of Washington and an MBA and MFA from Yale University.