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5th July 2017 Bea Udeh

Clare Sydney, Home

Clare Sydney
Director of Marketing & Communications
HOME
@home_mcr

Clare manages the brand, audience development and research strategies for the organisation, and along with her fantastic team delivers press and marketing activity for a programme spanning theatre, visual art, independent international film and arts education.

Clare spent 13 years in London where she managed major advertising, rebranding and cultural change campaigns for organisations including the Consumer’s Association, international healthcare charity Marie Stopes International, the Royal National Institute of the Blind and the London Development Agency, before heading back to the north and the arts in 2010 to become Head of Marketing & Communications at Cornerhouse.

From 2012 to 2015 she helped to lead the Cornerhouse team through a period of organizational change as the organisation merged together with the Library Theatre Company and became HOME, Manchester’s new venue for international contemporary visual art, film and theatre, which opened to great acclaim in May 2015 and has since received over 1.7 million visits.

Clare is a joint Fellow on the Audience Diversity Academy with her colleague, Rachel Hayward.