Christina Hill has spent more than 25 years working with not-for-profit and commercial arts organisations, as well as corporate entities serving the arts, entertainment and events sectors in the US and internationally. A resident of New York City for two decades, she developed her passion for the arts while growing up as a dancer in Louisville, Kentucky, where she attended a high school for the performing arts. At university, she completed a Bachelor of Arts in Arts Administration, with a vision to work across the not-for-profit, commercial and corporate worlds, to learn and take best practices in business back to the arts.
She’s held roles at leading nonprofit arts organisations including Actors Theatre of Louisville, the Kentucky Center for the Arts, The Louisville Broadway Series and Bay Street Theatre. Her commercial theatre experience includes stints with Broadway producer Livent and The Shubert Organization. Corporate work has included direct marketing firm MSGi, parent company to Dewynters and Spotco agencies Pivot Entertainment, and events software developer Cvent. Additionally, she was with Ticketmaster for five years, managing US national accounts including Nederlander Theatrical, Disney Theatrical, Cirque du Soleil and Madison Square Garden, and driving marketing for the NY Tri-State area, including for nine local professional sports teams and US Open tennis.
Originally working with TRG’s North American clients out of New York City, Christina is now based in London, where she is thrilled to leverage her experience in ticketing, sales, marketing, strategic planning and business to the UK, where she currently works with clients including Sheffield Theatres, Northern Stage, Theatr Clwyd and Royal & Derngate, Northampton, among others.
Christina will be speaking at AMA conference 2018 — The Power of Play: Rekindling Subscriptions — a loyalty love affair and TRG Arts on the Impact of Loyalty — success stories of growth, retention and engagement