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20th May 2016 Verity Sanderson

Charlotte Gross, Scottish Ballet

Image of Charlotte Gross

Charlotte Gross, Head of Marketing and Communications
Scottish Ballet
@scottishballet

Charlotte’s professional life began in the music industry, starting in the TV Promotion departments of Virgin France and Sony Music France. Charlotte joined the Marketing department of Virgin France in 1999 where she was product manager of many international artists including Britney Spears, David Bowie, Everything But The Girl and Bryan Ferry. She then moved to London to become Marketing Manager of EMI’s imprint label Source Records, developing newly signed bands like Turin Brakes and Kings Of Convenience as well as working with more established artists like Air.

Charlotte joined Scottish Ballet as Head of Marketing and Communications in 2004. She has a particular interesting in digital Marketing and Communications and under her leadership Scottish Ballet won the UK Golden Tweet (2009), successfully sold a Scottish tour using exclusively digital marketing (2012), and received a Commendation for Digital Media Strategy of the Year (2015 DADI Awards).

Charlotte is on a Joint Fellowship at Digital Marketing Academy 3.0 with her colleague Clare Campbell.