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A beginner's guide to Google Analytics — An AMA Screencast 


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This screencast will show you how easy and quick it is to create a Google Analytics account and the things you need to think about when you are getting started:

Setting up Google Analytics
A basic navigaton introduction
Traffic tracking
Measuring success
E-commerce functionality
Improving your website
Creating a return on investment case

See the Developing your Google Analytics skills screencast for more advanced tuition.

Who is it for?

Professionals in the cultural sector who are new to Google Analytics and would like to start measuring their website performance to make more informed choices.

About the trainer

Mary Butlin

Read Mary's biography
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First published January 2013
Supported by
Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 211583 Email         Website by rba