AMA retreat level two
The marketing leadership programme for marketing managers
This AMA retreat is a three-day intensive professional development programme specifically designed for arts marketers working at marketing manager level.
The aim of the programme is to provide participants with a safe learning environment in which to develop and enhance advanced strategic planning skills across areas such as public engagement, audience development, marketing planning, digital strategy etc.
The aim of the programme is to provide participants with a safe learning environment in which to develop and enhance advanced strategic planning skills across areas such as public engagement, audience development, marketing planning, digital strategy etc.
You will gain the strategic skills required to develop and improve your marketing plans in line with the artistic and business plans.
What AMA members say about it
Claire Wilcock, Marketing and Campaigns Manager at Horsecross Arts
What will I gain?
- The opportunity to work with arts marketing experts and peers from across the sector to explore the changing role of an arts marketing department within today’s digitally focused and interconnected world,
- Increased confidence in your ability to analyse and select effective strategic direction for your department and for your marketing plan,
- Tried and tested techniques for leading and motivating diverse teams,
- Insight from a range of leading experts in how to develop your role as a senior manager within your current position, influencing at this level more effectively, and building skills required to take on bigger leadership roles in the future.
'I really enjoyed the three days. The sessions covering digital strategy were particularly useful. The best thing for me, though, was just having space to talk with other marketing professionals. I picked up lots of day-to-day tips from just talking to people, particularly within the reflection sets.'
Alis Templeton, Audience research and marketing consultant
Who is it for?
This AMA retreat is aimed at managers with line managing experience who are responsible for all or a significant part of their organisation’s marketing / marketing budget.
Find out more
CIM CPD points
If you are taking part in The Chartered Institute of Marketing CPD programme, you can gain 21 CPD points from the residential part of the AMA retreat. Add another 7 points if you take part in the coaching element of this programme.
