Strategic marketing workshops
Created for those working at senior marketing officer, marketing manager level or similar
Connecting marketing and programming to engage audiences
William Norris - communications director, Orchestra of the Age of Enlightenment
Matthew Lawton - communications director, National Theatre Wales
Claire Heafford - founder and director, The Papered Parlour
Case study session giving examples of how the organisations effectively combined marketing and programming to maximise audience engagement
Using mobile technologies to engage new audiences
Mike Saunders - VP Business Development and Strategic Partnerships, Artfinder
Join Mike to find out why mobile is becoming such a crucial part of the marketing mix and how to use mobile technologies to reach new and existing audiences
Connecting with your local communities
Ed Newsome - head of marketing, Welsh National Opera
Cath Hume - consultant, Museums at Night
This session will focus on the importance of social, connected, and network-focused marketing to create and tap into communities around the arts.
Sarah Boiling - deputy chief executive, Audiences London Plus
Based on research with over 10,000 visitors across 65 galleries in England and Wales this session will answer questions about the range of experiences different visitor groups are looking for.
Social influence: technology trends that encourage social attendance
Roger Tomlinson - The Ticketing Institute
Ron Evans - Principal, GroupOfMinds.com
What role does the desire to be social and to share experiences with others play in influencing people’s decision to attend or take part in an arts event? What does ‘social’ mean for ticket purchase? Ron and Roger will provide insights into how our marketing and ticketing strategies and functionality are developing in order to respond to the way people use online connections when planning their social lives.
Researching engagement – using action research to develop our understanding and inform our customer communications
Su Matthewman - Communications Director, West Yorkshire Playhouse
West Yorkshire Playhouse has recently launched an extensive programme of action research, aimed at understanding its audiences better. The project will inform the future of the whole organisation – from its artistic programme to its customer service and through all of its marketing communications. Some of the results are entirely expected, others are more surprising. Su will explain the background to the project, the Playhouse’s objectives and will share some of the findings so far ...