AMA screencasts - online training videos
In this screencast, Mary Butlin from Tonica Marketing Insight, will show you how easy and quick it is to create a Google Analytics account and start measuring your website performance. You will learn how to use insights from Google Analytics to show organisational reach, improve your website and create a return on investment case. Free to AMA members.
In this screencast, Vicki Allpress Hill explains the process of digital marketing planning using a clear framework that will help you develop a systematic plan of action to achieve your digital marketing goals. This will help you identify where you are now, where you want to be and how to achieve your goals with the resources available to you. Free to AMA members
This is the first screencast in a two-part series based on the Action Research project Not for the likes of you. Mel Larsen shares highlights from the study and presents information on what internal changes work for cultural organisations to successfully attract a wider audience. This free screencast is supported using public funding by Arts Council England
This is the second screencast in a two-part series based on the Action Research project Not for the likes of you. Mel Larsen shares information on what works for cultural organisations who want to attract a broader audience, especially to attract people who may look at your venue and think for all sorts of reasons, ‘it’s not aimed at people like me’. This free screencast is supported using public funding by Arts Council England
Mobile is increasing rapidly, with no sign of slowing down. Ron Evans, a leading developer and researcher at the intersection of culture and technology, talks about the mobile choices you have for your organisation and how to decide which mobile strategy is right for you. Free to AMA members
Ambassadors can build a bridge between your organisation and your audience. Helen Ball shares three inspiring case studies of successful ambassador schemes and explain how they can help you promote your offer, develop your audiences and produce cultural events. This free screencast is supported using public funding by Arts Council England
PR and social media consultant Katie Moffat gives a demo of Facebook insights and other useful analytics tools. She shows you which tools you can use to assess which content on your Facebook page is most successful, and how to use those insights to create a better fan page and content strategy. Free to AMA members
Vicki Allpress Hill talks through a systematic step-by-step digital marketing audit process that you should carry out before embarking on a major digital campaign or project. This will help you make decisions based on solid evidence, decide what to focus your resources on and allow you to benchmark your progress. Free to AMA members
Our new range of online training videos provides practical, how-to style training on specific topics.
All AMA screencasts are free to AMA members and a great way to develop your skills and knowledge at your own pace and time.
We frequently.add new screencasts to keep you up-to-date with latest thinking, trends and developments.
AMA members, don’t forget, you need to be logged into the AMA website with your user name and password to watch the full screencasts. Non-members can purchase the screencasts for £18 +VAT each.
Supported by Arts Council of Wales.
The Arts ambassadors and Not for the likes of you screencasts are free to members and non-members alike.
They are produced in partnership with The Audience Agency and part of a project to provide a national service to collate, share, train, and implement best practice in arts marketing and audience development.
