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AMA conference 2012 exhibition



Download the exhibition floor plan


Remaining opportunities

Delegate pack insert and / or promotional item

Advertise your services or a new product with a delegate pack insert (up to A4 size and 10g in weight) and / or a promotional product (a sample will need to be sent for approval).

We’ll include the insert and / or a promotional item inside the delegate packs and bags to be handed out on Wednesday morning.

  • Cost £500+VAT for a delegate pack insert (non-exhibitors)

Sponsorship of networking breaks in the Dome foyer ~ ALL SOLD

The networking breaks are specially targeted opportunities for sponsors who might be interested in communicating with specific sets of delegates in the relaxed setting of the extended refreshment breaks.
Due to the exclusivity of headline sponsorship these are not available to ticketing suppliers.  

Each package includes:

  • a credit in the timetable in the printed delegate guide
  • an insert in the delegate pack 
  • Chair-people to announce the sponsorship of each break in the session(s) directly preceding the break,
  • Six A5 portrait table-top sign holders to be placed on the tea and coffee catering point in the Dome foyer, where the networking zone will be located NB: sponsor to provide the signs and send a final draft copy to annabel@a-m-a.co.uk for approval before printing,
  • The provision to place promotional inserts or postcards in the Dome foyer for the duration of the sponsored networking break concerned,
  • Placement of a pop-up promotional banner in a suitable location for the duration of the sponsored networking break concerned.
Cost £600 +VAT each

Networking break 1 – Wednesday 11th July (11.00am – 11.30am*) ~ SOLD

  • Museums and galleries
  • Arts centres and film
  • Freelancers and agencies

Networking break 2 – Wednesday 11th July (3.00pm – 3.30pm*) SOLD

  • Digital innovators and those interested in the latest developments in technology

Networking break 3 – Thursday 12th July (11.00am – 11.30am*) ~ SOLD

  • Touring companies and festivals
  • Theatre venues
  • Orchestras and music venues 

Networking break 4 – Thursday 12th July (3.15pm – 3.45pm*)  ~ SOLD

  • Consultants / heads of department / director / CEO/ senior management level
 *Please note, exact times are still TBC but each break will be 30 minutes

Twitter stream display package ~ SOLD

Twitter is used by delegates throughout the conference with over 800 tweets using #amaconf in 2011. A special innovation this time will be a display screen showing live Tweets using the hashtag located near to the AMA conference registration desk. There is one opportunity only to sponsor this display which will be associated with the most current and fast-moving commentary of the conference.

Breakfast briefing ~ SOLD

The breakfast briefing provides you with exclusive use of the Founder's Room at the beginning of the first main day of the conference - an especially useful opportunity to demonstrate a new product or provide a briefing on a particular topic.

Corn Exchange exhibition stands


This year, all exhibition stands are located in the Corn Exchange, a very large hall adjacent to the Dome Auditorium which is at the heart of the venue. This area will be home to all the main catering points during the event, meaning delegates will congregate here during lunch and refreshment breaks. 

Due to the large floor space, we have been able to increase the size of the stand area this year by three square meters, giving you a total floor space of seven and a half square meters.

Your package includes:

  • Exhibition space (3m wide by 2.5m deep)
  • One 13 amp supply socket
  • Three conference delegate places allocated to exhibitors staffing the stand*
  • Listing in full colour delegate guide**
  • Link to website from AMA conference website
  • Free Wi-Fi access at the conference venue
  • Opportunity to purchase a hard wired internet connection at £75+VAT
  • A dressed 6ft x 2ft trestle table and up to 3 chairs (if required)
The cost of an Exhibition Hall Stand is £1675 + VAT

Daytime and evening catering is included in the exhibition package, as is attendance at the evening social events which are a great opportunity to meet informally with potential clients.

*Of the three conference places allocated, one of the delegates attending must be a named AMA member.
Accommodation is not included.

**Delegate guide

A full-colour guide including timetables, information on seminars, room locations and other useful information to be referred to throughout the conference will be distributed to all delegates on the first morning.
Each exhibitor will be allocated a space within the guide to promote their stand and services
The headline sponsors will be offered the first position, followed by the remaining exhibitors listed in alphabetical order.

Copy: 150 words plus all contact details
Logo:  preferably Tiff format or Jpeg.  High resolution (300 dpi)
Deadline for receipt of copy and logos: Friday 27th April
Please email to helen@a-m-a.co.uk  

The exhibition stands are always a valuable opportunity to meet suppliers face to face and understand the latest developments, particularly in terms of technology. I’ve found this especially useful in the past as I was responsible for leading the selection and installation of a new ticketing solution for the theatres. Being able to chat to suppliers and view everything in one place was hugely helpful in understanding what was currently available in the market place and in the process of decision making.
Sarah Ogle, Communications and Sales Director ~ Liverpool Everyman and Playhouse

Why have a presence at AMA conference 2012?

The AMA conference is the most important event for people working in arts marketing in the UK with attendance from a wide range of organisations in the cultural sector. Exhibiting provides you with access to decision makers in this sector, shows your commitment to the industry and keeps you engaged with the important issues in the arts today.

10 good reasons to exhibit at the AMA conference 2012:
1. Meet potential clients face to face in a setting where they have time to talk
2. Be associated with one of the most important culture sector events of the year with the highest number of decision makers attending
3. Reach a captive audience of over 500 delegates without having to mount your own campaign to find them
4. Use it as an opportunity to launch a new product or service
5. Demonstrate existing or new products
6. Network with delegates, speakers and associates
7. Meet and update your current clients about your products
8. Be one of a select number of companies represented as part of this prestigious annual event
9. Increase your brand awareness
10. Show commitment and support for the arts sector
For a second year, exhibitors had the chance to choose their own stand location. NEW for 2012 there is also a range of 'exhibitor's extras and additional opportunities' ... scroll down to find the remaining 'additional opportunities'.


Exhibitor's extras

Exhibitor’s email

Contact delegates prior to the conference with the dedicated exhibitor's email to be sent two weeks before conference on Tuesday 26th June. Add 60 words, your logo and a web link to this email - your opportunity to encourage people to visit your stand and could supplement your delegate insert.

Cost £75 +VAT 

Delegate pack insert and / or promotional item

Highlight your company’s presence at the conference, advertise a new product, or promote a competition with a delegate pack insert (up to A4 size and 10g in weight) and / or a promotional product (a sample will need to be sent for approval).

We’ll include the insert and / or a promotional item inside the delegate packs and bags to be handed out on Wednesday morning.  

  • Cost £200 +VAT for a delegate pack insert (price for non-exhibitors £500+VAT)
  • Cost £200 +VAT for a promotional product (price for non-exhibitors £500+VAT)

Package deals

  • a feature in the exhibitor’s email and delegate pack insert
    Cost £250  +VAT SAVE £25

  •  a feature in the exhibitor’s email, a delegate pack insert and a promotional item
    Cost £400 +VAT ~ SAVE £75  

Book now

For a second year exhibitors had the chance to choose their own stand location. All exhibition stands have now been sold. Exhibition floor plan here

If you would like to discuss any aspect of exhibiting at the AMA conference, then please contact Jonathan Goodacre at jonathan@a-m-a.co.uk or call on +44 (0)1223 578078 or +44 (0)7774 907099 

Please ensure that you have read the terms and conditions and return your completed booking form to Jonathan Goodacre by email to jonathan@a-m-a.co.uk, fax +44(0)1223 245862 or post to
Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge, CB1 7BN
Click here for the booking form
Click here for the exhibition booking terms and conditions
Click here for the additional opportunities terms and conditions


AMA conference 2012


Connect, engage, inspire

Brighton Dome / 10th - 12th July 2012

@amadigital / #amaconf

This year's conference will explore whether there is a disconnection between arts organisations and the everyday lives of our audiences and visitors. It will give insight into latest thinking on how best to connect, engage and inspire the public and how we can take inspiration from them.

It will provide evidence about what really works, moving far beyond interesting rhetoric, addressing a range of questions we’re asking ourselves such as:
  • How do we encourage audiences and visitors to connect and work with us in a genuine way? 
  • How do we combine digital and traditional communications to engage people with our work? 
  • How do we present, communicate and share the arts at a time where people are increasingly becoming curators of their own cultural experiences?
  • How do we ensure that the arts are seen as a priority for our communities? 
  • And how do we motivate and inspire ourselves and our organisations to re-imagine and re-shape the future of our arts organisations?
AMA conference 2012 homepage

The venues 

Brighton Dome and Corn Exchange
Commissioned by the Prince Regent, Prince of Wales (later King George IV) this Grade I listed building was designed by William Porden, and is noted for its unmistakable Indian style exterior. It also has a Grade II listed 1930s interior hallway and was originally built as stables and riding school as part of the Royal Pavilion complex. What is now the main auditorium was once the stables, and the Corn Exchange was once a gravelled riding school. 
The Concert Hall was converted in 1866 and became the most fashionable and culturally significant venue in the south. It was restored again in 1935 with a resplendent art-deco interior and showcased some of the world's biggest names in entertainment, including Paul Robeson and Richard Tauber in its 1930s opening season. The venue also memorably hosted Abba's victory in the Eurovision Song Contest in 1974 with Waterloo. The Dome closed for renovation in 1999 and was then officially re-opened three years later by Princess Anne. The Corn Exchange is now a unique and versatile venue with a magnificent single span of arched ceiling and a sprung maple floor.
Brighton Museum and Art Gallery
Set in the heart of the city’s cultural quarter, Brighton Museum and Art Gallery is located in the Royal Pavilion gardens. It was founded by local brewer and social reformer Henry Willett who was an avid collector of pottery and porcelain. The World Art collection is one of the finest in the country with artefacts dating back two millennia. The Fine Art collection contains 2,000 paintings and the Fashion Gallery celebrates centuries of style from Regency to Biba.
A stone's throw from the seafront, Revolution has a sumptuous main clubroom, bars and a Vodka Attic which hosts cocktail-making masterclasses

The delegates

The AMA has around 1,800 members and last year over 450 people attended the conference in Glasgow. Delegates travel to the conference from throughout the UK and abroad, and we are increasing our international appeal year on year. In 2011, delegates travelled from Malta, USA, Ireland, New Zealand, Norway, Netherlands and Australia.
Click here for this year's delegate list

AMA conference research shows that delegates at all levels of their career are well represented, which means you can network with decision makers, as well as making connections and building relationships with future and emerging managers.

Nearly a third of delegates (31%) have been working within the sector for over 10 years.

Levels of expertise:
46% junior / 23% middle / 31% senior

Based on how long delegates have been working in the sector:
6% - Less than one year
40% - 1-5 years
23% - 6-9 years
18% - 10 – 14 years
13% - 15 years or more


AMA conference 2012 will be held at Brighton Dome
Tuesday 10th to Thursday 12th July, 2012

Click here for more information: www.brightondome.org/


With thanks to  

Media partner
 Supported by
 Socials supported by 

marketing agency for the arts 
For information on Brighton and Hove go to

Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 211583 Email         Website by rba