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Design for marketers

Creative campaign planning and execution
20 Jun 2012 to 21 Jun 2012

What is it about?

This workshop provides a rare opportunity to learn the secrets of successful design from an award-winning creative director. Mark has worked on some of the most memorable advertising campaigns in recent years with clients from both the arts and commercial sectors such as BBC, Tate, Orange, ArtFund, The National Trust, Guinness and Dulux. In this one-day, practical workshop he will be sharing some of the secrets of his success. Join him to explore how to develop creative ideas and gain the skills required to execute them effectively to significantly improve the impact of your marketing campaigns.

What will I gain?

  • A template for creating an effective design brief (whether for an external designer or for yourself),
  • insights into the creative process and advice on turning your design synopsis into great creative ideas,
  • an overview of some of the key design skills required to execute campaigns – including insights into typography, layout, and overviews of key design software,
  • an inspirational boost to your creative campaign planning.

Who is it for?

This event is for those tasked with briefing and / or devising the creative content for marketing campaigns. It will have relevance for a diverse range of media including print, web, email, apps, film, photography etc.

Trainer: Mark Elwood, Founding Partner 101

Mark started his career aged 16 by taking a 4-year print apprenticeship with typesetting company House of Naylor. He moved agency side in 1990 as Studio Manager at Leo Burnett, and in the last 10 years has been Head of Design at JWT, Euro RSCG and AMV BBDO (where he was promoted to Board Director).
Mark has produced award-winning work for clients such as The RSPCA, The Economist, COI, Guinness and Dulux – regularly appearing in D&AD, Creative Circle and Campaign Press and Poster Awards.

In 2005, Mark joined Fallon London as Partner and Creative Director of Design, running the 18-strong design and film department. He oversaw work as diverse as new packaging for orange, award-winning book covers for Orion Publishing, new membership packs for Tate and a re-design of all 10 radio network logos for BBC. Mark is a regular judge for the Design Week Awards, Design Week Benchmark Awards, D&AD, Creative Review and Campaign awards.

Mark has a genuine passion for design and the arts. His work for Tate took us on an exciting new creative path and helped us attract new audiences as well as winning a number of prestigious awards.‬

‪Sarah Briggs, Senior Marketing Manager, Tate‬

In my opinion, Mark Elwood is the most talented designer in London today – both in terms of sheer creativity, and in terms of his commitment to the problems he works on and his desire to find the root of a design issue (even if others might not even realise it is a design issue!). Nowhere is this more true than in his work with the arts, where his personal passion further stokes his fires.

Jon Alexander, Project Manager, National Trust's MyFarm

CIM CPD hours

This event qualifies for 7 Chartered Institute of Marketing (CIM) CPD hours. Anyone wishing to be involved in the CIM Chartered CPD Programme has to register with CIM. They can then claim CPD hours for attendance at AMA events, email helen@a-m-a.co.uk for proof of attendance at an AMA event.

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Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 211583 Email         Website by rba