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AMA mobile briefing

Best practice in m-commerce and f-commerce
14 Jun 2012

What is it about?

If your website is not mobile-friendly and your social media use does not include opportunities for people to invite ‘friends’ and book a ticket direct from their phone / Facebook / Twitter account you could be missing a massive number of potential attenders and participants. In just a couple of hours, this AMA briefing will bring you up to date with the latest advice, insight and best practice in creating mobile-friendly websites and offering m-commerce (mobile ticketing) and f-commerce (ticketing via Twitter links and Facebook).

What will I gain?

  • Insight into the key things to consider when developing a mobile-friendly website,
  • advice on what to check with your ticketing supplier when considering launching mobile and Facebook ticketing,
  • the latest insights, ideas and case studies of what works and what doesn’t when establishing a mobile ticketing presence.

Who is it for?

This event is relevant to anyone wanting to gain up-to-date information on how mobile may help reach and engage audiences. This includes marketers, directors, CEOs, digital directors, web and app designers, and ticketing suppliers.

Trainer: Roger Tomlinson, Consultant

Roger is an independent management and marketing consultant, working in the arts and entertainment sector internationally. Regarded as one of the world’s leading experts on integrated solutions and developing on-line technologies for ticketing and marketing, he is a keynote speaker at conferences in Europe, North America, Australia and New Zealand.
He is particularly interested in the way digital technologies are changing the ways people can relate to arts organisations and how they can develop audiences. He produces www.TheTicketingInstitute.com the information website and, following on from work with the AMA he produces his blog website www.brandinyourhand.ning.com.

CIM CPD hours

This event qualifies for 2 Chartered Institute of Marketing (CIM) CPD hours. Anyone wishing to be involved in the CIM Chartered CPD Programme has to register with CIM. They can then claim CPD hours for attendance at AMA events, email helen@a-m-a.co.uk for proof of attendance at an AMA event.


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Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 211583 Email         Website by rba