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AMA Tweet meet 

@amadigital / #tweetAMA

The first AMA Tweet Meet took place on 23 November from 4-6pm with 13 'actual' network meetings across the country and over 270 arts professionals attending, alongside a Twitter presence online for Tweeters to join the meetings remotely.

Twitter matrix

The Tweet Meet began with all meetings sharing this video of Vicky Allpress Hill talking about engaging arts audiences via Twitter.  
Watch the video here:  


Download Vicki's twitter matrix: 


Tweet Meet locations ...

Great thanks to the AMA member reps for arranging the meetings and to all the contributors and speakers for sharing their Twitter knowledge, case studies and stories - on- and offline. 

England: East
Venue: The Forum 
Place: Norwich

Venue: Lyric Hammersmith

East Midlands
Venue: Embrace Arts, University Leicester
Place: Leicester

North East
Venue: Discovery Museum
Place: Newcastle

North West
Venue: Royal Exchange Theatre
Place: Manchester

Venue: The Phone Room
Place: Oxford  

South East
Venue: The Goodwood Hotel
Place: Chichester

South West
Venue: Roland Levinsky Building (Room 210), Plymouth University
Place: Plymouth

West Midlands
Venue: Birmingham Hippodrome
Place: Birmingham

Yorkshire and Humberside
Venue: The Hepworth Wakefield
Place: Wakefield

Wales: South
Venue: Milgi's Yurt
Place: Cardiff

Scotland: East
Venue: Lyceum Theatre
Place: Edinburgh

Scotland: West
Venue: City Halls
Place: Glasgow


Twitter examples and 'how-tos' 

Royal Opera House - Twitter Opera 
Click here to see the Tweetsblog and video

Resources from AmbITion Scotland:
Twitter strategy
Twitter for arts organisations
Twitter for beginners
Twitter best practices
Practical social media tools
Social media for audience development and community building 

Cultural Tweeters - a forum for sharing case studies, tips and experiences of using digital media in arts and cultural organisations

Click here for an article about 'Socialwhispers' - swapping content for a Tweet 

How-to Twitter guide from ArtsProfessional

Rachel Coldicutt's thoughts on Twitter and how corporate accounts can become better at it. Rachel  spoke at the London tweet meet network meeting.

Chris Unitt's presentation on search engine optimisation for arts marketersChris spoke at the West Midlands tweet meet network meeting
@HuwSayer       Post from @seanEclark that #TweetAMA crowd may find interesting http://seanclark.com/twitter/how-to-tweet-all-day-still-do-your-job/ @salgoldsmith @sainsburycentre 

Click here for an edited version of Tweets and information from the AMA Tweet Meet 


Member rep feedback

North West
It was an awesome event - we had some really interesting debates and discussions, with lots of sharing. We had a strong turn out to the North West Tweet Meet with attendees from all different areas of the arts. Vanessa Walters of the The Royal Exchange Theatre, talked about her project ‘twitics’ where tweeters who had been selected to become twitics for a particular show were given a free ticket and were asked to tweet there critics before, in the interval and after the performance. This led onto a discussion on ‘evaluation’ of how successful a twitter campaign can be and how to measure it and also created a debate on risk management. We all felt it was useful and should be repeated regularly.
Tracy Lynn - Chester Festivals, Director 

The Oxford meeting at The Phone Room was great. We had a very informal discussion about our experiences with social media and the lovely Nick Watts (twitter handle @nfpvoice) was a great source of all things social media and it was great to hear from him how he uses social media for charities and their fundraising as well. It was great fun and very insightful thanks to contributions from everyone in the group.
Femke de Vos Burchart - Director of Marketing, South Hill Park 

Click here for Nick’s Storify  

East Scotland

 The Edinburgh tweet meet was buzzing with a good mixture of twitter pros and twitter novices. Lots of open discussion with a mixture of technical questions and strategic issues. Great networking over a glass of wine, people didn't want to leave!
Alex Hinton - The Audience Business, Marketing Manager    

Personally, it was my first network meeting and first steps into Twitter – completely brilliant. I could have happily chatted to everyone there for another two hours there was so much enthusiasm, knowledge and generally lovely people in the room. Everyone seemed to enjoy it and I think even the expert users managed to pick up one or two tips they can use.
Claire Wilcock - Marketing and Campaigns Manager, Perth Theatre and Concert Hall

East Midlands
Enjoyable, stimulating, useful was the verdict of the East Midlands arts marketers who gathered at Embrace Arts in Leicester.
I thought it was great to be able to interact both with the other people in the room and with all the other meetings at the same time – though I found my multitasking skills were somewhat challenged in looking at the Twitter feed, Tweeting myself and listening to what was going on in the room all at the same time. Lots of useful stuff came up. How about establishing an AMA Twitter community in some way – there were so many different people tweeting I found I couldn’t capture all of them to follow? Interesting to see that people who weren’t there have subsequently started to follow me and vice versa so it shows the power of the reach of the event. Could we use this method to have a more general public debate about how best to market the arts? I’m interested in exploring that method for feedback on where people think our venue should be going.
Gillian Garratt - Marketing Manager, Embrace Arts


Photos from the Norwich Tweet Meet

West Midlands
Chris Unitt’s presentation about Search Engine Optimisation (SEO) was excellent, and people have requested further sessions about this topic. We also put up the Twitterfall and it was really good to see what was happening in the other meetings. 
Amy Clarke - Marketing Officer (Corporate), Royal Shakespeare Company

Tweet from: 
Seriously, GREAT talk by @ChrisUnitt today. Not just What'n'Why, but awesome lotsa How. Thanks to @amyclarke_uk + Von_rushby too. #tweetAMA

South West
15 people from 8 venues attended and the meeting was really interactive with everyone sharing their experiences.  We have gone away with each other's top Twitter tips and are now following each other on Twitter so we can keep in touch online.
Laura Jeffery - Marketing and Sales Director, The Brewhouse Theatre and Arts Centre

Yorkshire and Humberside
The tour was great and as the gallery was closing at the time we had the place to ourselves. We were engrossed in our conversation as it was a small group and that brought up the topic of whether it was good to be engrossed and interested in something and be in the moment rather than Tweet about the moment and miss things. We also had an interesting conversation about how tweeting suits certain personalities but not others and how jobs such as social media should be given to the right people with the right personalities in organisations.

The tweet seats subject from WYP was interesting as they never had the intention of doing it – they were just chatting about it and the whole thing spiralled with the director of the show at the time thinking they were doing tweet seats for his show (which they weren’t) and objected. It made WYP start a debate about tweet seats on Twitter and whether they’re a good thing and the reaction was ‘no’. The story even got in the New York Times.
We also talked about twitter vs. facebook and how it’s probably not the best idea to link the two as they are different demographics. Offers and competitions are the most re-tweeted tweets from venues and companies and being silly with things like Movember photos and all the staff at the Hepworth wearing stripes gets the most response from facebook.
Suzanne Wynne - Marketing Manager, Square Chapel Centre for the Arts

North East

We had two really interesting talks from Caroline Greener (Audiences North East) and Dan Smith and Chris Scott (Tyneside Cinema) and then a tour of the Great North Museum: Hancock Resource Centre which is in the basement of Discovery Museum.
Emma Pybus - Corporate Communications Officer Communications, Tyne and Wear Archives and Museums, Discovery Museum


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