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Realise your potential

The AMA has developed a set of Arts Marketing Standards highlighting the skills and knowledge marketers should have at each stage of their career.
You can view the full Arts Marketing Standards here
To find out how the Standards are relevant to you, access the Employer's, Marketer's or Trainer's toolkits below:

See how it works ...

Plan your future

Skillset tool
Log in and use the online skillset tool, based on the Arts Marketing Standards, to identify and plan your training and development needs now and in the future.
Your personal development plan (PDP)
As you complete the tool, you will gain access to a confidential personal development plan outlining your:
  • key strengths and skills
  • current training and development needs in line with the role you hold in your current organisation
  • and future training and development needs in line with your future ambitions
You can use the skillset tool and PDP to inform an appraisal and to think about your development in between an annual review.


Get started

Please login using your usual AMA website details.

Your username is your surname with a capital first letter and your password is your website id which appears on your membership card.
This should be a seven digit number.



Forgotten your username and password
- email or call us and we'll look up your details.

Your membership may have expired, please email or call us to check your membership status.

There may be a technical problem, so please get in touch if you're having trouble logging in.
Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 211583 Email         Website by rba