Arts Marketing Standards

 

The AMA has adapted the marketing National Occupational Standards (NOS) to contextualise them for those working in the arts and cultural sector.  This means that for the first time the industry has a set of standards which explain what skills and knowledge marketers should have at each stage of their arts marketing career.

 

You can view the full Arts Marketing Standards here

 

Watch this video introduction to the Training Needs Analysis to see how it works

 

 

This part of the website contains interactive resources to help those working in arts marketing (or related roles) to plan and think about their training and development needs now and in the future.

 

Start exploring the training needs questionnaires which will take you through the arts marketing version of the National Occupational Standards (NOS) in bitesize chunks. 

 

 

Complete modules of the questionnaire and you will gain access to a confidential personal development plan outlining your:

There are eight modules and you can complete them all in one go, or save your results and come back to it later. 

You can instantly see your results at the end of each module. 

 

Your professional development plan comparing your results across the modules will be available once you've completed five or more modules.

 

Please login using your usual AMA website details.

Forgotten your username and password - email or call us and we'll look up your details.

Your membership may have expired, please email or call us to check your membership status.