Discover new heights with the AMA marketing leadership programmes
In a three-day intensive training course at an award-winning venue in Cambridge you will connect with trainers and peers from across the arts and cultural sector to further your skills as a marketer and leader.
The Retreats focus on providing the leadership, management, and strategic skills required to develop holistic thinking within arts organisations — across the business plan, artistic policy, marketing / audience development / public engagement strategies, and digital strategies — to help you be the best you can be.
The programme provides a mix of:
fast paced keynote presentations from top speakers and trainers from the arts and commercial sectors
high level discussion, debate, development and sharing of ideas
specific training modules
case study work
dedicated reflection time to apply the learnings to the development of yourself and your organisation
The AMA strongly believes that in order for the arts and cultural sector to thrive in today’s challenging and fast-moving environment, it needs to develop leaders and senior managers who are equipped with an understanding of how to bring art and
The Retreats operate at three different levels:
Retreat 1 — for senior officers and new managers
Retreat 2 — for marketing managers and equivalent
Retreat 3 — for heads of department and directors