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The AMA welcomes four new staff members
The AMA welcomes four new staff members to support an ambitious best-practice project for the arts and cultural sector
The AMA is excited to welcome four new staff members who will support us in developing a sector-wide, comprehensive online ‘knowledge bank’ of best-practice resources and an additional range of Audience Focus training events.

This major new initiative aims to raise the level of professionalism and practice across the sector in order to significantly improve the industry’s ability to reach more people and new audiences. It is made possible through Arts Council England Audience Focus funding.

Jane Richardson will join the AMA as Head of Marketing, Cath Hume as Head of Programme, Pamela Pfrommer as Knowledge Bank Content Manager and Dominika Karpowicz as Marketing Assistant.

As Head of Marketing, Jane Richardson will lead on the development of the AMA’s marketing plan across all areas of our work. In particular she will focus on developing and implementing a marketing strategy to engage the sector with the knowledge bank and corresponding events and services. Jane has extensive experience at management level in the arts and cultural sectors. She has worked with the UK Centre for Carnival Arts, the British Library, Museum of London and the British Museum. Jane will start mid-June.

Cath Hume will take up the post of Head of Programme and lead on content and training programme development for the AMA with a particular emphasis on the AMA’s Audience Focus programme. Cath is an experienced cultural consultant, trainer and visiting lecturer at the University of Surrey teaching Cultural Policy and Arts Administration. She has devised and delivered training programmes for cultural and commercial organisations including Arts Council England and Southern Water. Cath has been the independent evaluator for Museums at Night since 2010 and has written audience development strategies for a variety of heritage and environment organisations. Cath will start working with us in late June.

As Knowledge Bank Content Manager, Pamela Pfrommer will work with AMA members and a range of industry experts to collate best-practice resources and commission research for the knowledge bank. Pamela has over 20 years’ experience in the arts and cultural sector, most recently as a freelance marketing consultant and Course Director/Senior Lecturer for the Arts Management Masters degree at Anglia Ruskin University, Cambridge. Her career also includes ten years in performing arts marketing and Arts Council England audience development policy roles. She is currently delivering associate consultancy work across East Anglia as Regional Co-Director for Audiences London Plus. Pamela will start in early August.

Dominika Karpowicz will start as Marketing Assistant at the beginning of June and support the AMA marketing team in creating marketing campaigns and delivering customer service for the new Audience Focus events.

We are also seeking to appoint a Digital Content Manager to fill a diverse and interesting role comprising elements of web project management, editing / curating, content production, digital marketing, and digital journalism. The closing date for this role is 14 June and an application pack can be downloaded here.

These are exciting times for the AMA and we very much look forward to working with our new staff on these ambitious initiatives. And if you are coming to AMA conference 2012 in Brighton, you will have the chance to meet our new team.
Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 211583 Email         Website by rba