Founded in 1993, the AMA is a not-for-profit organisation with around 1,700 members, providing a community of knowledge for arts professionals passionate about bringing arts and audiences together.
We support the professional development of AMA members through events, courses, training and resources. We run a range of practical, strategic and conceptual level events and courses each year, in locations across the UK.
These are designed to help our members develop practical skills relevant to their job, encourage debate, share experience and knowledge of leading practitioners and provide opportunities for networking with other members.
the residential programme: AMA retreats
(residential course based in Cambridge), the long-running mentoring scheme, workshops, master classes, the annual conference
, digital marketing day and new in 2011 - the press and PR summit.
The AMA has produced several publications
that are part of the AMA portfolio and also this website where AMA members can log on to download reports
from past events and conferences, best-practise case studies
, the back catalogue of JAM
(arts marketing journal) - celebrating 10 years in 2011 - and read and comment on the AMA blog