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About the AMA

We support arts professionals who are passionate about bringing arts and audiences together. Through a wide range of events, training and resources, we help AMA members gain the skills to achieve their goals, grow their confidence and strengthen their organisations.



Founded in 1993, the AMA is a not-for-profit organisation with over1,800 members, providing a community of knowledge for arts professionals passionate about bringing arts and audiences together.
We support the professional development of AMA members through events, courses, training and resources. We run a range of practical, strategic and conceptual level events and courses each year, in locations across the UK. These are designed to help our members develop practical skills relevant to their job, encourage debate, share experience and knowledge of leading practitioners and provide opportunities for networking with other members.
Training includes the residential programme: AMA retreats (residential course based in Cambridge), the long-running mentoring scheme, workshops, master classes, the annual conference and digital marketing day.
The AMA has produced several publications that are part of the AMA portfolio and also this website where AMA members can log on to download reports from past events and conferences, best-practise case studies, the back catalogue of JAM (arts marketing journal) - celebrating 10 years in 2011 - and read and comment on the AMA blog.
Click here if you are interested in becoming an AMA member
Click here to receive free monthly updates with the AMA ebulletin
Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 211583 Email         Website by rba