What is it about?
Social media is changing the role of press and PR in the arts. Recommendations and positive comments from influential people, bloggers, journalists and other advocates online can make a significant difference to your audience reach and engagement.
Journalists are increasingly using social media and the web to find interesting stories and key information. This practical workshop will provide you with the techniques, processes, knowledge and skills required to harness the potential of social media within your press and PR strategy.
What will I learn?
- How to identify and approach key influencers, bloggers and journalists using social media,
- an insight into the key tools to focus on and how to use them to maximum effect,
- a chance to discuss how these insights could benefit your press and PR activity with our expert speaker and with press and PR peers from across the arts sector.
Who is it for?
Anyone working within press and PR (either in a full time press role or with press as just part of your job) wanting to explore the potential for social media.
Trainer: Katie Moffat, PR and Social Media Consultant
Katie is an independent online PR and social media consultant with over 15 years' experience in the communications industry. She has worked with many arts organisations in a range of capacities, from strategy development, to creation and implementation of social media campaigns and bespoke training. Katie has spoken at many events about how to use social media more effectively and is a regular contributor to digital magazine.net. She blogs at http://prandsocial.com
‘It was a fantastic day. I learned such a lot and can’t wait to introduce some of the new ideas and use the older ones more effectively!’
Gemma Nethersole, Press Officer, Worthing Theatres
(After Katie’s social media for press and PR workshop in 2011)