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Online analytics – plan, deliver, report

Online workshop supported by Arts Council of Wales
20 Jun 2013

Due to popular demand in March, we are holding this online workshop again in June.

What is it about?

This online workshop will consider the three phases of online analytics:

1) How to ensure your use of analytics has an impact on your organisation. Considering analytics to help with planning, monitoring and evaluation.
2) How to find the data you need from Facebook, Twitter and Google Analytics to inform future plans, demonstrate ROI, monitor campaigns and understand audiences.
3) How to report the data effectively for your team, managers, board members and stakeholders.

What will I gain?

  • This is a chance to either plan or review your use of online analytics,
  • consider how the data can be used to make the most of limited resources, improve ROI and increase audiences, 
  • learn how to gather the data you need from three key sources, Twitter, Facebook and your website,
  • the opportunity to submit your own data in order to see how you can extract the data you need,
  • find out how best to present the data that you have gathered so that it has the impact you want. 

Who is it for?

This workshop is for people who want to use online analytics to influence campaigns and strategy within their organisations. The workshop is aimed at people who are responsible for gathering data and using it to build reports and inform strategic thinking. This is an intermediate workshop but may touch on some advanced aspects of Google Analytics. It is expected you already will have Google Analytics set up. For advice on this, watch our beginner's screencast.

Minimum technical requirements to take part in this online workshop 

We will be using WebEx, an online training environment. Before booking your place, please read our minimum technical requirements document to ensure that your computer operating system is compatible with WebEx and note the audio/webcam options.

Mary Butlin, Director, Tonica

Mary runs Tonica, a marketing insight company which brings clarity and strategic direction to organisations in the UK and globally using research, insight and data analytics.
Before creating Tonica in October 2010, Mary worked for five years as Head of Market Planning at the Royal Shakespeare Company where she was responsible for devising and leading the RSC’s market planning and CRM strategies to support the artistic, audience and income objectives. Prior to her role at the RSC,
Mary worked in the commercial sector as a client side researcher for Somerfield plc and spent three years at Ipsos in the brand and advertising research team working with a range of clients from pharmaceuticals to luxury goods.  

Supported by


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Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 211583 Email         Website by rba