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JAM is the arts marketing journal produced by the AMA

AMA members receive JAM four times a year with past issues available to download from this website.
Each issue provides up-to-date information and relevant case studies from the sector. Recent topics have included multi-media marketing, branding, cultural tourism and press and PR.

Take a peek inside the back issue below to find out what JAM is all about. 

Sample back issue: Multi-media marketing

The wealth of tools available to us to enhance our marketing is now immense. You can do it online, offline, on a shoestring, with a fantastic budget, by yourself, with a team, with consultants and professionals or a bit of all of it. The main thing is that you do what's right for you and your organisation. Try it out, figure out why it worked or didn’t work and build on the things that work best for you. 
Inside this issue:

- Sam Scott Wood introduces
YouView – where TV meets the internet

- Angharad Wynne explains how good images for attracting attention require thought, creativity and a keen eye

- Joseph Harrison of the Hallé reveals the relationship between Britain’s longest-established symphony orchestra and some of the newest media applications

 - Roberta Doyle writes about the integral role filmed material is playing as part of the marketing toolbox at National Theatre Scotland 

- a guide to working with photographers from the Association of Photographers along with some useful web links around copyright and licensing


Latest issue: JAM 57 - discover, share, inspire - engaging audiences

In this January issue of JAM we’re sharing great examples of engaging audiences that we hope will inspire you in your work this year and into the future. Kathryn Havelock examines how a longer exhibition can offer huge advantages to an organisation, including greater understanding of the audience and Melissa Gerbaldi looks back at her time working on the launch of the Mary Rose Museum in 2013 and how it exceeded all expectations.

We join Rachael Rogers from Monmouthshire Museums Service to find out about the lessons learned when working as part of the Sharing Treasure scheme along with two successful exhibitions and increased visitor numbers.

Just over a year in to the scheme, Sophia Linehan shines a light on the role of AMA Museums and Heritage Ambassadors while Alix Slater of the Membership Management Forum explores membership and friends schemes (page 18).

Last year one of the most famous figures from Scottish history provided the focus for a successful marketing collaboration and on page 20 Jane Ferguson takes a look at a great example of what the heritage sector can achieve through working together.

Rebecca Storey looks at the anatomy of a PR campaign, we spend just a minute finding out about Vicki Chelms at the National Media Museum and it’s our new Programme Producer; Verity Sanderson’s turn in the spotlight.

Any thoughts, comments or suggestions for JAM? Please email the Editor, Helen Bolt at helen@a-m-a.co.uk
Helen Bolt - Marketing Manager AMA conference and Editor; JAM

Newest issue of JAM has arrived in the @hallforcornwall pigeon hole.
Thank you @amadigital - looks like another corker.



I just wanted to say thank you for the latest issue of JAM (January 2014). This issue was particularly useful as I came across the 'presenting research to …' article while I was in the middle of preparing a research presentation for our exhibitions committee. It was perfectly timed and really helpful advice, so thank you!

Hannah Talbot, Marketing and Communications Manager - The Courtauld Gallery

Subscribe to JAM

If you would like to subscribe to JAM, e-mail helen@a-m-a.co.uk. The cost for an annual subscription is £39 per annum UK rates or £59 per annum overseas.

Become a member and get JAM for free

Become a member now to receive JAM four times a year and get online access to all past issues. We will also send you the current issue of JAM with your welcome pack.
Join the community of knowledge - more information 

Advertise in JAM

JAM stands out from other arts publications because:
  • it is designed to the highest quality to reflect the AMA’s brand values,
  • it is regarded as a valuable resource, containing in-depth articles, guides and case studies, rather than a 'throw away' item,
  • it has longevity as it is uploaded in PDF format to the AMA website for AMA members to download free back issues,
  • the AMA is a trusted organisation with a portfolio of complementary services.
Download the advertising pack for more information.
Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 211583 Email         Website by rba