JAM is the arts marketing journal produced by the AMA
AMA members receive JAM four times a year with past issues available to download from this website.
Each issue provides up-to-date information and relevant case studies from the sector. Recent topics have included multi-media marketing, branding, cultural tourism and press and PR.
Take a peek inside the back issue below to find out what JAM is all about.
Sample back issue: Multi-media marketing
The wealth of tools available to us to enhance our marketing is now immense. You can do it online, offline, on a shoestring, with a fantastic budget, by yourself, with a team, with consultants and professionals or a bit of all of it. The main thing is that you do what's right for you and your organisation. Try it out, figure out why it worked or didn’t work and build on the things that work best for you.
Inside this issue:
- Sam Scott Wood introduces YouView – where TV meets the internet
- Angharad Wynne explains how good images for attracting attention require thought, creativity and a keen eye
- Joseph Harrison of the Hallé reveals the relationship between Britain’s longest-established symphony orchestra and some of the newest media applications
- Roberta Doyle writes about the integral role filmed material is playing as part of the marketing toolbox at National Theatre Scotland
- a guide to working with photographers from the Association of Photographers along with some useful web links around copyright and licensing
Latest issue: JAM 53 - January 2014
Put some research on your resolutions list. And make sure to carry it on well beyond this New Year. This issue of JAM is all about research and development (R&D) and includes articles from authors based in Wales, Poland and the US.
Heather Maitland takes our regular Research Roundup off on a tangent with apologies to the Guardian’s G2 pass notes column to explore R&D while Malgorzata Zamorska shares the research that she did for Kwartludium in Wonderland – exploring a new audience for contemporary music. Ron Evans and Roger Tomlinson get into a conversation about experimenting every day and offer some hints and tips.
Dr Sharon Lockyer writes about research into understanding audiences for live stand-up comedy while Jon Kingsbury and Tandi Williams of Nesta share some insights from the R&D front line. Nia Williams of Amgueddfa Cymru – National Museum Wales fills us in on their major redevelopment project and sharing evaluation on page 16 alongside Alan Brown wondering why the important research in the arts still isn’t being done.
Adam Lumb offers some tips for presenting research to boards while Emilia Spitz and Linda Uruchurtu share their thoughts on presenting research to clients. We head to Scotland to spend sixty seconds with Steve Perry of the Usher Hall and back down south to read about Howard’s way in this issue’s Spotlight.
Marketing Manager AMA conference and Editor; JAM
If you would like a sample copy, please email me at email@example.com with your name and address.
Newest issue of JAM has arrived in the @hallforcornwall pigeon hole.
Thank you @amadigital - looks like another corker.