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JAM is the arts marketing journal produced by the AMA

AMA members receive JAM four times a year with past issues available to download from this website.
Each issue provides up-to-date information and relevant case studies from the sector. Recent topics have included multi-media marketing, branding, cultural tourism and press and PR.

Take a peek inside the back issue below to find out what JAM is all about. 

Sample back issue: Multi-media marketing

The wealth of tools available to us to enhance our marketing is now immense. You can do it online, offline, on a shoestring, with a fantastic budget, by yourself, with a team, with consultants and professionals or a bit of all of it. The main thing is that you do what's right for you and your organisation. Try it out, figure out why it worked or didn’t work and build on the things that work best for you. 
Inside this issue:

- Sam Scott Wood introduces
YouView – where TV meets the internet

- Angharad Wynne explains how good images for attracting attention require thought, creativity and a keen eye

- Joseph Harrison of the Hallé reveals the relationship between Britain’s longest-established symphony orchestra and some of the newest media applications

 - Roberta Doyle writes about the integral role filmed material is playing as part of the marketing toolbox at National Theatre Scotland 

- a guide to working with photographers from the Association of Photographers along with some useful web links around copyright and licensing


Latest issue: JAM 55 - summer 2014   

I’ve passed the editorial reins for this issue over to Howard Buckley and we find ourselves in capable hands. Having worked for arts organisations and an entertainment media agency, Howard is well-placed to cover this issue and lead the charge into a better understanding of the subject for our sector (page 4). 
Rob Wilkerson takes a look at our big challenges on page 5 and asks ‘in which direction is media advertising heading?’ while Rupert Bean considers what the evolving media landscape might mean for our sector.

Page 8 finds the AMA’s Digital Content Manager Taras Young looking at online media and feedback to see which social media platforms are most popular among AMA members. Martin Gray looks at what may well be a gift for arts marketers and offers some useful pointers to consider when setting out on the journey to make the most of our media spend (page 9). That brings us to the Middle Pages which have been taken over by Culture-Pro – the new professional development tool for arts marketers and fundraisers – go on, give it a go!

We’ve got a story with two sides starting on page 16 when Paul Smith shares his thoughts on how arts organisations can get the most out of working with a media planning and buying agency while Emily Clarke looks at how to make an external media agency work well for you. Robin Hancox from the Mayflower Theatre explains how to fit your media schedule into your overall plans to sell your products on page 19 and we spend 60 seconds finding out about Naomi Rees from the Barber Institute of Fine Arts.

The spotlight falls on our most recent team member; Sophie Channon who once dreamed of being in the spotlight as a violin-playing superstar extraordinaire – the orchestra’s loss is the AMA’s gain. 

Helen Bolt - Marketing Manager AMA conference and Editor; JAM

If you would like a sample copy, please email me at helen@a-m-a.co.uk with your name and address. 

Newest issue of JAM has arrived in the @hallforcornwall pigeon hole.
Thank you @amadigital - looks like another corker.




I just wanted to say thank you for the latest issue of JAM (January 2014). This issue was particularly useful as I came across the 'presenting research to …' article while I was in the middle of preparing a research presentation for our exhibitions committee. It was perfectly timed and really helpful advice, so thank you!

Hannah Talbot, Marketing and Communications Manager - The Courtauld Gallery

Subscribe to JAM

If you would like to subscribe to JAM, e-mail helen@a-m-a.co.uk. The cost for an annual subscription is £39 per annum UK rates or £59 per annum overseas.

Become a member and get JAM for free

Become a member now to receive JAM four times a year and get online access to all past issues. We will also send you the current issue of JAM with your welcome pack.
Join the community of knowledge - more information 

Advertise in JAM

JAM stands out from other arts publications because:
  • it is designed to the highest quality to reflect the AMA’s brand values,
  • it is regarded as a valuable resource, containing in-depth articles, guides and case studies, rather than a 'throw away' item,
  • it has longevity as it is uploaded in PDF format to the AMA website for AMA members to download free back issues,
  • the AMA is a trusted organisation with a portfolio of complementary services.
Download the advertising pack for more information.
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