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JAM is the arts marketing journal produced by the AMA

AMA members receive JAM four times a year with past issues available to download from this website.
Each issue provides up-to-date information and relevant case studies from the sector. Recent topics have included multi-media marketing, branding, cultural tourism and press and PR.

Take a peek inside the back issue below to find out what JAM is all about. 

Sample back issue: Multi-media marketing

The wealth of tools available to us to enhance our marketing is now immense. You can do it online, offline, on a shoestring, with a fantastic budget, by yourself, with a team, with consultants and professionals or a bit of all of it. The main thing is that you do what's right for you and your organisation. Try it out, figure out why it worked or didn’t work and build on the things that work best for you. 
Inside this issue:

- Sam Scott Wood introduces
YouView – where TV meets the internet

- Angharad Wynne explains how good images for attracting attention require thought, creativity and a keen eye

- Joseph Harrison of the Hallé reveals the relationship between Britain’s longest-established symphony orchestra and some of the newest media applications

 - Roberta Doyle writes about the integral role filmed material is playing as part of the marketing toolbox at National Theatre Scotland 

- a guide to working with photographers from the Association of Photographers along with some useful web links around copyright and licensing


Latest issue: JAM 58 Digital – how it is affecting audiences

Having first appeared in the 'A day in the life' column in the July 2002 issue of JAM, which was also around 'digital' exploring the subject of e-marketing, Helen Bolt says farewell to her role as editor of JAM in this April issue. As Helen heads for the golf course to take up a new marketing role at a private members’ sports club, the editorial baton has been handed over to Jacqueline Haxton the AMA's Senior Programme Officer.

This issue looks at digital and how this lingering hot topic is affecting audiences. Research from NESTA’s Digital R&D Fund for the Arts will set the scene while Mary Jane Edwards for AAM Associates looks at the potential of digital fundraising and how to harness it.

Adam Cooper from Sound and Music reveals how they did just that with their ‘multi-funder’ initiative. Carolyn Royston takes a look at what it takes for arts organisations to transform into digital-first organisations while Jane Showell explains how the people of Luton are being encouraged to volunteer online and become Museum Makers.

Elizabeth Freestone looks at the struggles and solutions to deal with the way that technology is changing Pentabus’ relationship their audiences and other arts organisations. Eva Striker from tagsmArt showcases a system for visitors to interact with the art that they encounter and Mark Foster takes a look at event cinema and the future of the arts in the digital space.

The Middle Pages host two of the CultureHive Digital Marketing Academy 1.0 Fellows who expose their experiments while Spotlight shines an international light on Laurie Kremer the AMA’s Marketing Coordinator and we go outdoors for just a minute with Lily Middleton from the Chelsea Physic Garden.

Any thoughts, comments or suggestions for
JAM? Please email the Editor, Jacqueline Haxton at jacqueline@a-m-a.co.uk.



I just wanted to say thank you for the latest issue of JAM (January 2014). This issue was particularly useful as I came across the 'presenting research to …' article while I was in the middle of preparing a research presentation for our exhibitions committee. It was perfectly timed and really helpful advice, so thank you!

Hannah Talbot, Marketing and Communications Manager - The Courtauld Gallery

Subscribe to JAM

If you would like to subscribe to JAM, e-mail jacqueline@a-m-a.co.uk. The cost for an annual subscription is £39 per annum UK rates or £59 per annum overseas.

Become a member and get JAM for free

Become a member now to receive JAM four times a year and get online access to all past issues. We will also send you the current issue of JAM with your welcome pack.
Join the community of knowledge - more information 

Advertise in JAM

JAM stands out from other arts publications because:
  • it is designed to the highest quality to reflect the AMA’s brand values,
  • it is regarded as a valuable resource, containing in-depth articles, guides and case studies, rather than a 'throw away' item,
  • it has longevity as it is uploaded in PDF format to the AMA website for AMA members to download free back issues,
  • the AMA is a trusted organisation with a portfolio of complementary services.
Download the advertising pack for more information.
Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 211583 Email         Website by rba