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JAM is the arts marketing journal produced by the AMA

AMA members receive JAM four times a year with past issues available to download from this website.
Each issue provides up-to-date information and relevant case studies from the sector. Recent topics have included multi-media marketing, branding, cultural tourism and press and PR.

Take a peek inside the back issue below to find out what JAM is all about. 

Sample back issue: Multi-media marketing

The wealth of tools available to us to enhance our marketing is now immense. You can do it online, offline, on a shoestring, with a fantastic budget, by yourself, with a team, with consultants and professionals or a bit of all of it. The main thing is that you do what's right for you and your organisation. Try it out, figure out why it worked or didn’t work and build on the things that work best for you. 
Inside this issue:

- Sam Scott Wood introduces
YouView – where TV meets the internet

- Angharad Wynne explains how good images for attracting attention require thought, creativity and a keen eye

- Joseph Harrison of the Hallé reveals the relationship between Britain’s longest-established symphony orchestra and some of the newest media applications

 - Roberta Doyle writes about the integral role filmed material is playing as part of the marketing toolbox at National Theatre Scotland 

- a guide to working with photographers from the Association of Photographers along with some useful web links around copyright and licensing


Latest issue: JAM 60 – Diversity

JAM issue 60 front cover

Diversity – where we are now

In this issue of JAM we look at the different ways in which arts and cultural organisations are meeting the needs and engaging with diverse audiences and visitors.
Jo Verrent from Unlimited opens the debate by considering how increasing access to the arts for disabled audiences is more than just a checklist.
By putting the needs of children with autism and their families first, Town Hall & Symphony Hall Birmingham successfully held its first ‘relaxed’ concert. Programme Manager, Chris Proctor, describes the background, planning and outcome of this concert.
Rebbecca Conneely from Liverpool’s Everyman and Playhouse theatres explains how the Young Everyman Playhouse is reaching out to young people to help nurture new talent and engage with the next generation of theatre-goers and theatre-makers.
Adam Werlinger from the charity Stagetext discusses the benefits of captioning and subtitling; from making performances accessible through to boosting search engine optimisation for online content.
In Research roundup, Heather Maitland looks at the data behind meeting the needs of diverse audiences and reflects on the practical versus hidden barriers to audience and visitor engagement.
We also introduce a new regular feature – Connect, Discover, Inspire – aimed at encouraging members to share their experiences and case studies. In this issue AMA member Kaitlyn Elphinstone from the National Gallery of the Cayman Islands shares the gallery’s creative approach to its 2014 fundraising gala.
The Middle Pages unveils AMA Bespoke a new programme of tailor-made training and professional development. The spotlight falls on Dr Debbie Potts, the AMA’s Membership Engagement Coordinator and we visit the National Football Museum for just a minute with Adam Comstive.
Any thoughts, comments or suggestions for JAM please email the Editor, Jacqueline Haxton at jacqueline@a-m-a.co.uk.





I just wanted to say thank you for the latest issue of JAM (January 2014). This issue was particularly useful as I came across the 'presenting research to …' article while I was in the middle of preparing a research presentation for our exhibitions committee. It was perfectly timed and really helpful advice, so thank you!

Hannah Talbot, Marketing and Communications Manager - The Courtauld Gallery

Subscribe to JAM

If you would like to subscribe to JAM, e-mail jacqueline@a-m-a.co.uk. The cost for an annual subscription is £39 per annum UK rates or £59 per annum overseas.

Become a member and get JAM for free

Become a member now to receive JAM four times a year and get online access to all past issues. We will also send you the current issue of JAM with your welcome pack.
Join the community of knowledge - more information 

Advertise in JAM

JAM stands out from other arts publications because:
  • it is designed to the highest quality to reflect the AMA’s brand values,
  • it is regarded as a valuable resource, containing in-depth articles, guides and case studies, rather than a 'throw away' item,
  • it has longevity as it is uploaded in PDF format to the AMA website for AMA members to download free back issues,
  • the AMA is a trusted organisation with a portfolio of complementary services.
Download the advertising pack for more information.
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