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JAM is the arts marketing journal produced by the AMA

AMA members receive JAM four times a year with past issues available to download from this website.
Each issue provides up-to-date information and relevant case studies from the sector. Recent topics have included multi-media marketing, branding, cultural tourism and press and PR.

Take a peek inside the back issue below to find out what JAM is all about. 

Sample back issue: Multi-media marketing

The wealth of tools available to us to enhance our marketing is now immense. You can do it online, offline, on a shoestring, with a fantastic budget, by yourself, with a team, with consultants and professionals or a bit of all of it. The main thing is that you do what's right for you and your organisation. Try it out, figure out why it worked or didn’t work and build on the things that work best for you. 
Inside this issue:

- Sam Scott Wood introduces
YouView – where TV meets the internet

- Angharad Wynne explains how good images for attracting attention require thought, creativity and a keen eye

- Joseph Harrison of the Hallé reveals the relationship between Britain’s longest-established symphony orchestra and some of the newest media applications

 - Roberta Doyle writes about the integral role filmed material is playing as part of the marketing toolbox at National Theatre Scotland 

- a guide to working with photographers from the Association of Photographers along with some useful web links around copyright and licensing


Latest issue: JAM 54 - April 2014   

Fundraising and marketing is the timely topic for this spring issue of JAM. We’ve been here before. A long-ago JAM discussed the importance of these two functions working successfully together and it seems that now, more than ever before, this is something of an important relationship to which we should aspire.

Heather Maitland rounds up some research into changes in attitudes to charitable giving in this economic climate while Laura Greenfield explores how we can use our databases of attenders to find our favourite fans and possible donors.
Sarah Gee looks at how we can successfully merge fundraising and marketing and how the different functions can and should work together for the benefit of the organisation. Michelle Wright from the Arts Fundraising & Philanthropy programme, of which the AMA is a consortium partner, takes over the Middle Pages to explain why increasing fundraising expertise is so very important and how you can get involved.

Dr Alan Clarke shares some of his experiences of 'going into Europe' with a range of European-funded projects and Craig Gamble Pugh from Greentop Circus takes a look at how Circus schools are uniting to develop a culture of Circus and of a culture of fundraising.
Caroline McCormick explores the possibilities of taking philanthropy further than cash gift giving while John Nickson considers if the arts and cultural sector is doing a good job of asking.

We head to Aspex in Portsmouth to spend 60 seconds finding out about their Communications and Audience Development Manger; Gareth Colwell and a well-designed spotlight falls on the AMA’s Jake Young.

Helen Bolt - Marketing Manager AMA conference and Editor; JAM

If you would like a sample copy, please email me at helen@a-m-a.co.uk with your name and address. 

Newest issue of JAM has arrived in the @hallforcornwall pigeon hole.
Thank you @amadigital - looks like another corker.




I just wanted to say thank you for the latest issue of JAM (January 2014). This issue was particularly useful as I came across the 'presenting research to …' article while I was in the middle of preparing a research presentation for our exhibitions committee. It was perfectly timed and really helpful advice, so thank you!

Hannah Talbot, Marketing and Communications Manager - The Courtauld Gallery

Subscribe to JAM

If you would like to subscribe to JAM, e-mail helen@a-m-a.co.uk. The cost for an annual subscription is £39 per annum UK rates or £59 per annum overseas.

Become a member and get JAM for free

Become a member now to receive JAM four times a year and get online access to all past issues. We will also send you the current issue of JAM with your welcome pack.
Join the community of knowledge - more information 

Advertise in JAM

JAM stands out from other arts publications because:
  • it is designed to the highest quality to reflect the AMA’s brand values,
  • it is regarded as a valuable resource, containing in-depth articles, guides and case studies, rather than a 'throw away' item,
  • it has longevity as it is uploaded in PDF format to the AMA website for AMA members to download free back issues,
  • the AMA is a trusted organisation with a portfolio of complementary services.
Download the advertising pack for more information.
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