JAM is the arts marketing journal produced by the AMA
AMA members receive JAM four times a year with past issues available to download from this website.
Each issue provides up-to-date information and relevant case studies from the sector. Recent topics have included multi-media marketing, branding, cultural tourism and press and PR.
Take a peek inside the back issue below to find out what JAM is all about.
Sample back issue: Multi-media marketing
The wealth of tools available to us to enhance our marketing is now immense. You can do it online, offline, on a shoestring, with a fantastic budget, by yourself, with a team, with consultants and professionals or a bit of all of it. The main thing is that you do what's right for you and your organisation. Try it out, figure out why it worked or didn’t work and build on the things that work best for you.
Inside this issue:
- Sam Scott Wood introduces YouView – where TV meets the internet
- Angharad Wynne explains how good images for attracting attention require thought, creativity and a keen eye
- Joseph Harrison of the Hallé reveals the relationship between Britain’s longest-established symphony orchestra and some of the newest media applications
- Roberta Doyle writes about the integral role filmed material is playing as part of the marketing toolbox at National Theatre Scotland
- a guide to working with photographers from the Association of Photographers along with some useful web links around copyright and licensing
Latest issue: JAM 59 – New ways of thinking
This issue takes a look at new ways of thinking in engaging with audiences.
We begin with Lisa Baxter’s introductory overview to the collaborative and creative approach of design thinking. Mollie Hewitt, Travis Kelleher and Amy Plant from FORM in Western Australia then describe how Lisa Baxter has helped them to use the design thinking process to develop ways of engaging audiences in artistic programming.
Closer to home, Sarah Drummond from Snook and Mathew Trevitt from Near Now explain how the Know How programme in the East Midlands is utilising design thinking to help arts, cultural and heritage organisations to place design and digital thinking at the heart of their offers.
Woolly Mammoth Theatre Company in the US has started to use connectivity to create an enhanced lobby experience to engage audiences with their productions. Alli Houseworth from Method 121 describes how this new way of thinking has been achieved.
We also take a look at new ways of thinking in fundraising. Lucy Macnab Co-Founder and Co-Director of Hoxton-based Ministry of Stories describes how they are using institutional marketing in their approach to fundraising. Michelle Wright, CEO of Cause4 and Programme Director of the Arts Fundraising & Philanthropy Programme, also considers what’s new in arts fundraising.
Libby Penn from Spektrix considers the single customer view and how this new way of thinking impacts the future of marketing.
The Middle Pages celebrate two years of the CultureHive website, which continues to develop as a free community knowledge hub. The Spotlight falls on Fleur Gatineau the AMA’s new PA to the Executive Director and John Spring from Fairfield Halls in Croydon takes up the Just a minute challenge.
Any thoughts, comments or suggestions for JAM
? Please email the Editor, Jacqueline Haxton at firstname.lastname@example.org