- Angharad Wynne explains how good images for attracting attention require thought, creativity and a keen eye
- Joseph Harrison of the Hallé reveals the relationship between Britain’s longest-established symphony orchestra and some of the newest media applications
- Roberta Doyle writes about the integral role filmed material is playing as part of the marketing toolbox at National Theatre Scotland
- a guide to working with photographers from the Association of Photographers along with some useful web links around copyright and licensing
This autumn issue of JAM focuses on press and PR and takes a look at the changes being experienced by our sector with regards online and digital tools, opportunities and challenges.
It is published to coincide with the AMA’s Press and PR season. We’ve got press and PR-focused network meetings taking place across the country this autumn – get involved: www.a-m-a.co.uk/networking and events coming up include a CultureHive® online workshop taking place on 22nd October: Online PR www.a-m-a.co.uk/onlinePR and Digital PR with Rachel Escott touring the country this December and January 2014; www.a-m-a.co.uk/DigitalPR.
Roberta Doyle looks at the changing role of the press / PR practitioner and shares a couple of short case studies from National Theatre of Scotland while James Allen offers us ideas to help reach our creative potential and keep alive the generating-ideas thrill. James is also doing his Bootcamp for creative campaigns for the AMA in October (16th in London and 17th in Manchester).
Press and PR case studies come from Mark Irwin-Watson at the King’s Theatre and Theatre Royal, Glasgow and James Lever at Target Live working with Talawa. Nestling between Mark and James is the AMA annual review highlighting AMA achievements in 2012 – 2013.
CultureHive® takes over some JAM pages to showcase a couple of guides that can be found at www.culturehive.co.uk along with countless examples of good practice, including press and PR, from across our sector – Sarah Hartley asks; 'what is this 'hyperlocal' thing and how could it help you?' while Catharine Braithwaite urges us not to despair as, with the right approach, culture in the regions can still make the national pages. Amber Massie Blomfield takes a look at the crucial role social media has to play in building dialogues with the communities that we influence.
Ex-colleague and avid AMA member Al Morley, Head of Sales and Marketing at Cambridge Arts Theatre lets us in for sixty seconds, makes us cakes and tells us a little bit about what makes him tick in Just a minute. She’s used to a stage spotlight but this issue swings the JAM spotlight around to Dani, Events and Services Administrator here at the AMA.
Marketing Manager AMA conference and Editor; JAM
If you would like a sample copy, please email me at firstname.lastname@example.org with your name and address.