Arts marketing and audience development case studies
Useful and informative, this range of case studies allow AMA members to share experiences, solutions and creative ideas. We update this section regularly and if you have a great case study that you would like to contribute, then please email
helen@a-m-a.co.uk.
Case studies cover an extensive range of subjects including; segmentation, online marketing and communications, press and PR, membership and friends schemes, audience development and many more.
We will set up your AMA membership and send you a new member's pack, including a copy of JAM (the journal of arts marketing), our latest monthly e-mail bulletin, information on training coming up and your password to access the members-only parts of this website, within a few days of joining.