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Case studies


Arts marketing and audience development case studies

Useful and informative, this range of case studies allow AMA members to share experiences, solutions and creative ideas. We update this section regularly and if you have a great case study that you would like to contribute, then please email helen@a-m-a.co.uk.

Case studies cover an extensive range of subjects including; segmentation, online marketing and communications, press and PR, membership and friends schemes, audience development and many more. 

Click here for a sample case study from Janina Mundy, Head of Marketing at The Lowry  

Join the AMA to access the full website and download the case studies for free

We will set up your AMA membership and send you a new member's pack, including a copy of JAM (the journal of arts marketing), our latest monthly e-mail bulletin, information on training coming up and your password to access the members-only parts of this website, within a few days of joining.


Also, don't forget to click here to take a look at the AMA blog; AMA COMMONS for further case studies and articles from the cultural sector.  

Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 211583 Email         Website by rba