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AMA books


Increase your knowledge with an AMA book

 
To keep you up to date with current issues in arts marketing and audience development the AMA has commissioned and published several texts over the years, please see below.
 
We also produce a monthly e-mail bulletin and quarterly journal JAM (the Journal of Arts Marketing), sent free to all members.
 
 
 
A flat-pack guide to marketing the arts
 
 
A guide to strategic marketing planning for arts organisations
 
 
A case study on marketing the arts to 15-19 year olds
 
 
A guide for arts marketers
 
 
Making sure the message gets across
 

Culture Hive

 
 
As part of the Audience Focus programme, we launched CultureHive on 23 April 2013.

The CultureHive online knowledge hub shares arts marketing and audience development best practice across the sector.
 
 
Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 245862 Email         Website by rba