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Keep up to date
Explore event reports and case studies, browse through past issues of JAM or deepen your knowledge with an AMA book
Marketing standards for the arts and cultural sector
Ideas, inspiration and experiences from across the arts sector.
AMA blog
A guide to strategic marketing planning for arts organisations
Thinking BIG!
CultureHive is a new, free resource to help you discover and share best practice in cultural marketing.
With key case studies, toolkits, research, articles and more, we have all the tools you need to promote art and culture.

AMA books

The AMA has commissioned and published several books on marketing and audience development which you can order online.

Marketing standards

The AMA has adapted the marketing National Occupational Standards (NOS) to contextualise them for those working in the arts and cultural sector. This means that for the first time the industry has a set of standards which explain what skills and knowledge marketers should have at each stage of their career.

We have also produced some 'toolkits' and 'interactive resources' to help those working in arts marketing (or related roles) to plan and think about their training and development needs now and in the future.

Explore the marketing standards here
Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 245862 Email         Website by rba