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Explore event reports and case studies, browse through past issues of JAM or deepen your knowledge with an AMA book
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Are you a Culture-Pro?
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JAM - arts marketing journal
A guide to strategic marketing planning for arts organisations
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With key case studies, toolkits, research, articles and more, we have all the tools you need to promote art and culture.

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The AMA has commissioned and published several books on marketing and audience development which you can order online.

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Culture-Pro is created and managed by the Arts Marketing Association as part of the Arts Fundraising and Philanthropy Programme supported with funding from Arts Council England. 
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