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A challenging, stimulating and hugely rewarding experience. Needed in London and South East. Read more...
Become a mentor
 
 
 
Gain new skills and build self-confidence. Places now full - read more below or click to be placed on the waiting list.
Become a mentee
 
 
 

AMA mentoring scheme

The AMA mentoring scheme is for those currently working in arts marketing. It is a great way to gain new skills, build self-confidence and increase motivation through sharing experiences and one-to-one feedback.

Since April 2000 we have devoted considerable resources to the training of mentors and mentees. We have found that there is a direct link between trained participants and successful mentoring relationships. For this reason, you can only join the scheme if you agree to participate in a mentoring training session (even if you have already taken part in a previous AMA mentoring scheme as a mentee).
 
If you are interested in joining the scheme as a mentor but can’t make the training session please contact dominika@a-m-a.co.uk
 
 

Why take part?

Mentors

'Now I am a mentor, I can understand why people were so generous with their time to me, because there’s no better feeling than having a mentee...the feeling of satisfaction, I really couldn’t describe to you.'

Being a mentor is a challenging, stimulating and hugely rewarding experience.
 
If you have at least five years professional work experience, mentoring can give you a wide range of new skills, insights and perspectives as well as boost your confidence and self-development. You can:
  • Develop coaching and counselling skills that are transferable to your personal and professional life
  • Gain new perspectives on your own work and management style and an external viewpoint on key issues and challenges in the sector
  • Mentoring can also provide an opportunity for stimulating discussions and insights into other art forms and organisations
  • Successful mentors usually have a genuine interest in helping others develop and get a great satisfaction out of sharing their own learning and experiences. 

Mentees

‘My mentor is a perfect match for my aims and career aspirations and the sessions are very helpful.’

Having a mentor will build your self-confidence and increase your motivation through sharing experiences and getting one-to-one feedback. Your mentor will use their knowledge and experience to support you in:
  • Developing your skills as an arts marketer
  • Identifying goals
  • Identifying opportunities to learn and your own solutions to overcome issues at work.
Having a mentor isn’t about having someone telling you the answers and giving instructions: think of it instead as bespoke, long-term professional development, where you identify your needs and your mentor helps you meet them. 
 
Please note: You can be a mentee on the AMA mentoring scheme at any level of your career but it does become harder to match more experienced mentees as a suitable mentor would need to be far more experienced (we look for a minimum five year career difference between the mentee and mentor).
 

Download the FAQ sheet for answers to the most commonly asked questions.
 
 

The next mentoring training session will be online on Thursday 24 April 2014.

Places on the training are limited to 16 participants, and bookings will be taken on a first-come, first-served basis.  

Please note: Places for mentees are now full. Please email dominika@a-m-a.co.uk to be placed on the waiting list.
 
We are in particular need of mentors around London and the South East - your mentees need you, don't let them down!
 
Return the attached application form  to dominika@a-m-a.co.uk as soon as possible to secure your place.
If you are interested in joining the scheme as a mentor but can’t make the training session please contact dominika@a-m-a.co.uk
 
The cost to join the scheme is £90 + VAT. Mentees will be charged an administration fee of £50 + VAT on matching. If you are not an AMA member, please note that you have to take out membership to take part in the scheme. (Please note the price in the brochure is incorrect - apologies for any confusion).
 

Contact

You can contact either Annabel Busher or Neil Parker at any point during your involvement in the scheme to discuss any issues or concerns you may have.
 
Contact Neil Parker on 01223 578078 or by email: neil@a-m-a.co.uk for any queries relating to the match.
 
 
Contact Annabel Busher on 01223 578078 or by e-mail: annabel@a-m-a.co.uk for any queries relating to the overall delivery of the scheme including evaluation.
 
 

Resources

Download our further reading and resources sheet.
 
 
Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN         Tel: 01223 578078 Fax: 01223 245862 Email         Website by rba