AMA mentoring scheme
The AMA mentoring scheme is for those currently working in arts marketing. It is a great way to gain new skills, build self-confidence and increase motivation through sharing experiences and one-to-one feedback.
Since April 2000 we have devoted considerable resources to the training of mentors and mentees. We have found that there is a direct link between trained participants and successful mentoring relationships. For this reason, you can only join the scheme if you agree to participate in a mentoring training session (even if you have already taken part in a previous AMA mentoring scheme as a mentee).
If you are interested in joining the scheme as a mentor
but can’t make the training session please contact email@example.com
Why take part?
'Now I am a mentor, I can understand why people were so generous with their time to me, because there’s no better feeling than having a mentee...the feeling of satisfaction, I really couldn’t describe to you.'
Being a mentor is a challenging, stimulating and hugely rewarding experience.
If you have at least five years professional work experience, mentoring can give you a wide range of new skills, insights and perspectives as well as boost your confidence and self-development. You can:
- Develop coaching and counselling skills that are transferable to your personal and professional life
- Gain new perspectives on your own work and management style and an external viewpoint on key issues and challenges in the sector
- Mentoring can also provide an opportunity for stimulating discussions and insights into other art forms and organisations
- Successful mentors usually have a genuine interest in helping others develop and get a great satisfaction out of sharing their own learning and experiences.
‘My mentor is a perfect match for my aims and career aspirations and the sessions are very helpful.’
Having a mentor will build your self-confidence and increase your motivation through sharing experiences and getting one-to-one feedback. Your mentor will use their knowledge and experience to support you in:
- Developing your skills as an arts marketer
- Identifying goals
- Identifying opportunities to learn and your own solutions to overcome issues at work.
Having a mentor isn’t about having someone telling you the answers and giving instructions: think of it instead as bespoke, long-term professional development, where you identify your needs and your mentor helps you meet them.
Please note: You can be a mentee on the AMA mentoring scheme at any level of your career but it does become harder to match more experienced mentees as a suitable mentor would need to be far more experienced (we look for a minimum five year career difference between the mentee and mentor).
Download the FAQ sheet for answers to the most commonly asked questions.