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Step Up The AMA is a national organisation that supports arts managers and marketers working in any artform, and at any level. Our 1850 members come from galleries, museums, theatres, arts centres, cinemas and performing companies from all over the country. They all have an interest in persuading the public to experience the arts. We provide seminars, workshops, conferences and a mentoring scheme. We produce books, reports, a quarterly journal and a monthly e-mail bulletin. We will also try to answer any question from any member on any aspect of arts marketing and management!  What is Step Up? Step Up is a coaching scheme based in London, Birmingham and Cambridge for people working in arts marketing and arts management (arts professionals). It is open to anyone working in the UK, but priority will be given to Black and Asian arts professionals. The AMA is delivering Step Up as part of the Creative Renewal Development Partnership co-ordinated by Metier, the national training organisation of the arts and entertainment sector. Creative Renewal is a programme promoted by Metier to make the arts and entertainment sector more representative of society as a whole. The programme includes research projects aimed at helping the sector understand what the barriers to entering the sector are and pilot programmes that will increase the opportunities available for people working in the arts, entertainment and media sectors. If you join the scheme, you will become a ‘learner’. You will work with your coach from October 2004 to March 2005. You will meet with them four times on a one-to-one over this period. Each session lasts 90 minutes.
The scheme was far more useful than I ever expected, with a much longer-term focus on my life and career. The practical changes and ways of working that coaching has taught me have been taken up by my colleagues too. I realised that I can do things and others are not better than me. Before being coached I thought I 'might', now I know I can. A wonderful scheme of which I am happy to be an advocate. Coaching has given me the confidence and ability to be a professional. Please read the information sheet that explains what coaching is, and what it is not.  Downloads presented as Adobe Acrobat files within the site require the Adobe Acrobat Reader.  Who can Step Up? Step Up is open to any arts professional working in the UK. You can read about the five coaches on the next page – you will see that there are coaches with a broad range of experiences in arts marketing, press and management. There are 20 places and priority will be given to Black and Asian arts professionals. What will it cost? As the AMA is delivering the scheme as part of the Creative Renewal Development Partnership it is part funded by the European Social Fund under the EQUAL Community Initiative Programme. The scheme is also funded by the Esmée Fairbairn Foundation. This means that it is free to participate – you just need to be able to get to your coaching meeting in Birmingham, Cambridge or London. You will be required to sign a ‘beneficiary form’ for each session. This is a funding requirement to prove that you have given your time to the scheme. What is the process? Annabel receives all application forms and assesses them according to the criteria published at the bottom of the application form. Annabel then matches learners to coaches and goes through this with each coach. All applicants will be contacted by 18th October. Coaches and learners set up their four meetings between themselves, and all meetings must have taken place by 31st March 2005 to be funded by the scheme. Annabel will contact learners before they start for some baseline evaluation, and at the end of the scheme to complete the evaluation process. Who are the coaches? Step Up in Birmingham - Coach: Wanjiku Nyachae Wanjiku has worked as a broadcaster, curator, author and cross-art form producer with a particular interest in new and digital media. She continues to be an arts development consultant, producer of contemporary dance, mentor, coach and trainer. Step Up in Cambridge - Coach: Anne Roberts Anne has over 20 years’ experience in arts management and marketing. A qualified coach, Anne has acted as a both a coach and mentor to a host of arts professionals. She is also a qualified NLP (neuro-linguistic programming) practitioner. Step Up in London - Coaches Pam Henderson, Mel Jennings, Kim Morgan Pam is Director of the Arts Marketing Association and has 15 years' experience as an arts manager. She has delivered the training for the AMA's mentoring scheme for the last three years, and has mentored arts professionals during this time also. Mel worked for Black Mime Theatre and Talawa Theatre Company and A.R.T.S. before becoming an independent consultant in 1999, She is an experienced market researcher, marketing practitioner, business and project manager, trainer and fundraiser. Kim has worked as a freelance publicist for Talawa, Graeae and the Warehouse Theatre, and as the Press and Marketing Manager at Theatre Royal Stratford East. She has been a freelance press and marketing consultant since June 2001 working for a wide range of arts organisations. What do I do now? Read through the document that explains more about coaching (see download link above), then fill in the application form and return to Annabel Busher, AMA, 7a Clifton Court, Cambridge CB1 7BN. If you have any queries, then do telephone Annabel on 01223-578078 or email annabel@a-m-a.co.uk. Download the application form: |
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About | Events | Services | Networking | Membership Arts Marketing Association, 7a Clifton Court, Clifton Road, Cambridge CB1 7BN Tel: 01223 578078 Fax: 01223 245862 Email: info@a-m-a.co.uk |
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